X Now Shadow-Banning Users for 'Potential' Sexual Content

X Now Shadow-Banning Users for 'Potential' Sexual Content

SAN FRANCISCO — X.com users have begun reporting instances of Elon Musk’s new shadow-ban transparency policy, under which accounts are flagged by the company without user input for “potentially” containing sensitive media.

The policies were first announced by Musk earlier this year, and were unveiled by X designer Andrea Conway in September.

Flagging limits visibility of the targeted account on the entire platform.

Users have started to notice alerts in the notifications tab that read, “We've added a label to your account which may impact its reach.”

The information panel accessible through that notification explains, “We have found that your account potentially contains sensitive media — such as graphic, violent, nudity, sexual behavior, hateful symbols, or other sensitive content. We may cover your posts with a warning so people who don’t want to see sensitive content can avoid it. The reach of your account and its content may also be restricted, such as being excluded from the For You and Following timelines, recommended notifications, trends, and search results.”

X has previously said that users may appeal the label, but the company has provided no guidance on how to do so.

Adult creators have begun questioning this “pre-crime” enforcement philosophy reminiscent of the 2002 dystopic sci-fi film “Minority Report,” in which potential offenders are prejudicially identified and targeted as actual rule breakers.

On Wednesday, reigning XBIZ Best Fetish Cam Model Fatal Goth posted, “Apparently X is now flagging accounts with nudity even if their media was always marked as sensitive and thus reducing their reach regardless. Why am I paying for Twitter Blue again?”

As Fortune magazine reported in September when the system was previewed, Twitter/X “has limited visibility on posts that broke its rules in the past, but this is the first time it has put limits on entire accounts.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

NATS Launches Integrated Content Management System

Too Much Media (TMM) has rolled out an integrated, no-charge Content Management System (CMS) to its NATS platform.

AEBN Reveals Avery Lust as Top Trans Star for Q3 of 2025

AEBN has published its top trans stars list for the third quarter of 2025, with Avery Lust landing atop the leaderboard.

FSC: California's Device-Based AV Law Does Not Apply to Adult

The Free Speech Coalition (FSC) put out an advisory today explaining that California's new device-based age verification law does not apply to adult websites.

Reena Sky Launches New Paysite

Reena Sky has launched her new official paysite, ILoveReenaSky.com.

NextGen Payment Joins ASACP as Corporate Sponsor

NextGen Payment has signed on as the latest corporate sponsor for the Association of Sites Advocating Child Protection (ASACP).

Lauren Phillips, Derek Kage Cap AEBN's Top Stars for 3rd Quarter of 2025

AEBN has revealed its most popular performers in straight and gay theaters for the third quarter of 2025.

XBIZ 2026 Conference to Debut All-New Company Lounges, Community Track

The event website for XBIZ 2026 is now live, unveiling details for North America’s largest adult industry conference, including two all-new show features: Company Lounges and a Community Track.

Mymember.site Integrates VR Functionality

Mymember.site has added virtual reality playback capability to its website management platform.

Texas Patti to Launch Fetish Platform 'EmpireDom'

Performer and content creator Texas Patti is launching a new platform for doms and fetish creators, EmpireDom.com.

Ohio AG Threatens Action Against 'Major' Adult Sites Over AV Law

Ohio Attorney General Dave Yost announced today that his office is sending "notice of violation" letters to 19 adult websites for failure to comply with the state's recently enacted age verification law.

Show More