XR Brands Hires Industry Vet Heather McNeely as Senior Sales Exec

XR Brands Hires Industry Vet Heather McNeely as Senior Sales Exec

HUNTINGTON BEACH, Calif. — XR Brands has tapped industry veteran Heather McNeely for the role of senior sales executive.

The Texas native brings 15 years of experience to the position, including retail support and pleasure product education.

"Working with a vibrant company culture is essential to me and XR is known for having one of the best," she enthused. "I’m just thrilled and honored to be part of this talented group of humans. We are going to do great things together. I hope y’all are ready."

XR Brands President Rebecca Weinberg raved about adding McNeely to the company roster.

"Heather brings so much to the table, and we are ecstatic to have her on our team," she said. "XR Brands has been fortifying our retail support and training programming for years and bringing Heather on board enhances the in-person trainings and merchandising we offer as part of our dynamic customer service offerings. We want to set retailers up for success with the tools, knowledge and sales tips they need to sell our best-selling brands — especially our award-winning kink, BDSM and niche collections — and Heather is here to help make that happen."

For more information, visit XRBrands.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Electric Novelties Debuts 20 New 'Blue Line' Chastity Styles

Electric Novelties has introduced 20 new Blue Line chastity styles.

Sportsheets Wins Trademark Infringement Case Against Copycat Website

The World Intellectual Property Organization (WIPO) has ruled in favor of adult brand Sportsheets in a case against a copycat website using an infringing domain.

Sex Expo 2027 Unveils Guest Speaker Lineup

The Sex Expo 2027 schedule is now live, featuring two days of educational sessions, interactive workshops and expert-led conversations at the JW Marriott L.A. LIVE, Jan. 7-10.

Lovense Introduces Touch-Responsive 'Glint' Vibrating Anal Plug

Lovense has debuted its new Glint vibrating anal plug for couples, featuring a touch-responsive base that syncs the device's stimulation with the rhythm and thrust of the wearer's partner.

Orion Debuts New Vibe From 'Javida' Line

Orion Wholesale has introduced the newest vibrator from its Javida collection.

Fort Troff, XR Brands Enter Strategic Partnership

Pleasure brand Fort Troff has entered a strategic partnership with XR Brands for product development, manufacturing, and distribution.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Show More