Novoluto Obtains $2M Summary Judgment Against Lora DiCarlo

Novoluto Obtains $2M Summary Judgment Against Lora DiCarlo

PORTLAND, Ore. — Novoluto, owner of the Womanizer patent, has obtained a default judgment of more than $2 million against the Oregon sextech company that conducted business as Lora DiCarlo until its collapse in late 2022.

Local news site Oregon Business reported last week that Uccellini, the company founded by Lora Haddock DiCarlo and Doug Layman, and which marketed the sex toy brand Lora DiCarlo, lost the patent-infringement lawsuit filed in 2020 by German pleasure product company Novoluto.

Novoluto argued that Lora DiCarlo’s Osé, Osé 2 and Baci infringed on its Womanizer patent.

According to Oregon Business, Uccellini “has not filed for bankruptcy, and the whereabouts of its principals are not known; when OB tried to reach Haddock this winter, an email request bounced back and her phone number was no longer in service.”

The Lora DiCarlo collapse was recently the subject of an in-depth Fortune article by Lux Alptraum.

“It’s a stunning fall from grace,” Alptraum wrote. “Lora Haddock DiCarlo had been the subject of glowing write-ups and interviews in outlets including The New York Times, Men’s Health, Glamour, Fast Company, Wired and This American Life. Her flagship product — a high-tech ‘hands-free’ $290 vibrator called the Osé — had landed a spot on Time’s 2019 List of Best Inventions. Now the onetime media darling has disappeared from public view, leaving behind aggrieved ex-employees, disgruntled distributors and unhappy customers. Eight former employees who spoke with Fortune describe feckless management that led to shoddy product development; a toxic work environment in which employees were sexually harassed; and financial mismanagement.”

Last month, Novoluto “filed a motion for a default judgment against the company, as well as an injunction prohibiting Uccellini and those associated with it (including directors and employees) from acting against the patent,” Oregon Business reported.

On June 1, Magistrate Judge Mustafa T. Kasubhai signed an order granting that motion and Novoluto’s requested $2,165,351 in damages.

The motion stated that Uccellini failed to provide discovery and failed to defend its position, thus “frustrating the patentee’s ability to prove its case.”

Moreover, the motion added, while Haddock DiCarlo’s company “has not declared bankruptcy or otherwise formally dissolved or gone out of business, its operating status, and whether it is solvent or insolvent, and if it is in some sort of suspension or is, instead, planning to resume business activities, is entirely unknown and unknowable (by Novoluto) at this time.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Arcom-Targeted Sites Implement Age Verification in France

Five high-traffic adult websites based outside of France have implemented age verification as required under the nation’s Security and Regulation of the Digital Space (SREN) law, after receiving warnings from French media regulator Arcom.

Lovense 'Spinel' Vibrator Featured in Wired Review

Lovense's Spinel mini sex machine is featured in a new review on Wired.com.

Creative Conceptions Now Shipping Skins Sexual Health 'Kegels'

Creative Conceptions is now shipping the new Skins Sexual Health kegel balls.

Paradise to Host 'Happy Hour' Event at XBIZ Expo

Paradise Pleasure Products will host a special Happy Hour event during XBIZ Expo 2026.

Florida Attorney General Dismisses AV Suit Against Segpay

The Florida attorney general’s office on Monday agreed to dismiss claims against payment processor Segpay in a lawsuit over alleged noncompliance with the state’s age verification law.

Fleshlight, Ricky's Room Team Up to Launch New Product Line

Fleshlight and Ricky's Room have partnered to launch the new Fleshlight x Ricky's Room collection.

VVD Debuts 'Rider Desire Black' Sex Machine

Pleasure brand VVD has introduced its limited edition Rider Desire Black sex machine.

b-Vibe to Host 'Pottery & Sip' Event at XBIZ Expo

B-Vibe will host a “Mold Your Fantasy: A Pottery & Sip Experience” in partnership with Pot Studio LA during XBIZ Expo 2026.

FTC Weighs Reboot of 'Click to Cancel' Rulemaking Process

The Federal Trade Commission has invited public comments on a petition to renew trade regulation rulemaking concerning negative option plans, after a federal court previously vacated a “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions.

LELO Toys Featured on Netflix's 'Emily in Paris'

LELO's Sona 2 Cruise and Soraya Wave appear in episode seven of the latest season of Netflix's "Emily in Paris."

Show More