LONDON — British online retailer Sextoys.co.uk has debuted its new branding, introducing a punk-themed look.
The redesign was conceived by recently hired Managing Director Tera Masters in collaboration with PR and communications firm Little Leaf Agency.
"Infused with a hard-edged punk aesthetic, SexToys.co.uk is able to leverage both its heritage and its market-beating prices, but most importantly it offers the British consumer a unique collection of premium brand-name products, that up until now, have had limited access in the U.K. or Europe," said a rep. "The renewed emphasis on the customer is reflected by the brand’s vibrant new palette, the frankness and honesty of its tone, the kinkiness of its language, and the defiance of its branding."
Masters enthused about the new look.
"We know that there are two things people want more than anything when they’re shopping for sex toys. The first? Pleasure. The second? Orgasms." she said. "Everything else is noise. No one buys a Ferrari for the quality of its seat belts: people buying sex toys want pleasure. We are absolutely committed to that fundamental truth. We offer the best selection of sex toys in the U.K. at the best possible price. That’s it."
Little Leaf Managing Director Kathryn Byberg added, "At a time when so much money is pouring into the pleasure industry from investors without much knowledge of the industry itself, it’s exciting to work with a team with so much experience, such positive attitudes, and such vision."
For more information, visit Sextoys.co.uk.
