New EU Rules for 'Very Large' Platforms Raise Concerns for Adult Sector

New EU Rules for 'Very Large' Platforms Raise Concerns for Adult Sector

BRUSSELS — The European Commission yesterday officially identified 19 major platforms and search engines to be targeted for compliance under the controversial Digital Services Act (DSA).

As XBIZ reported, the DSA has been widely criticized over privacy concerns as the EC attempts to tackle the issue of “illegal and harmful” content, including CSAM. Language in the DSA about having to “mitigate risk” concerning “gender-based violence online and the protection of minors online and their mental health” has raised the concerns of legal experts and digital rights activists.

The European Commission — which serves as the executive branch of the European Union — has justified the plan by contending that “the current system based on voluntary detection and reporting by companies has proven to be insufficient to adequately protect children.”

Under the new rules, “very large” providers such as those designated by yesterday’s announcement will be required to “assess and mitigate the risk of misuse of their services and the measures taken must be proportionate to that risk and subject to robust conditions and safeguards.”

Targeting 'Very Large' Platforms and Search Engines

Yesterday’s decision officially designated 17 “very large online platforms” (VLOPs) and two “very large online search engines” (VLOSEs), each of which, according to the EC, reaches at least 45 million monthly active users. 

The VLOPs are: Alibaba AliExpress, Amazon Store, Apple AppStore, Booking.com, Facebook, Google Play, Google Maps, Google Shopping, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, Wikipedia, YouTube and German retailer Zalando.

The two VLOSEs are Bing and Google Search.

Following their designation, an EC statement explained, these companies “will now have to comply, within four months, with the full set of new obligations under the DSA.”

Those new obligations, the EC declared, “aim at empowering and protecting users online, including minors, by requiring the designated services to assess and mitigate their systemic risks and to provide robust content moderation tools.”

Under the subheading “Strong protection of minors,” the EC listed the following directives:

  • Platforms will have to redesign their systems to ensure a high level of privacy, security, and safety of minors;
  • Targeted advertising based on profiling towards children is no longer permitted;
  • Special risk assessments including for negative effects on mental health will have to be provided to the Commission four months after designation and made public at the latest a year later;
  • Platforms will have to redesign their services, including their interfaces, recommender systems, terms and conditions, to mitigate these risks.”

The risk mitigation plans of designated platforms and search engines, the EC noted, “will be subject to an independent audit and oversight by the Commission.”

Industry Attorneys Monitoring Developments

According to industry attorney Corey Silverstein of Silverstein Legal, the impact of the new designations and consequent obligations “could be substantial because many of the platforms that have been designated as VLOPs and VLOSEs are frequently utilized by the adult entertainment industry.”

Assuming these platforms decide to comply with the DSA, Silverstein told XBIZ, there may be major changes coming to what these platforms allow on their services within the EU.

“This could end up leading to major content moderation and outright blocking of adult content in the EU, including the blocking of websites that display adult entertainment from being listed in search results,” Silverstein warned. “Unfortunately, there is no definitive answer as to how these platforms will react but the industry will need to closely monitor this development.”

Free speech law expert Lawrence Walters, of the Walters Law Group, told XBIZ that the impact of the new designations on adult content creators “will depend on how the platforms and search engines implement the DSA requirements related to safety and security of minors, reporting of allegedly illegal content, recommendation systems and advertising procedures.”

The new European requirements, Walters added, are likely to cause “increased friction between adult content creator accounts and these large platforms and search engines.”

Walters advised keeping an eye on the results of the first required annual risk assessment by the designated service providers, as that will provide insight into how those providers are responding to the new compliance obligations — and the impact on free expression.

Walters also noted that as the larger adult platforms continue to grow, some may pass the EC’s benchmark of having 45 million monthly active users, and therefore “face the potential for future designation under the DSA, which could have more direct impact on their users and creators.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Elizabeth Skylar Launches Production Banner on VRPorn.com

Elizabeth Skylar has launched her own virtual reality production banner on VRPorn.com.

CrakRevenue Introduces 'Trend Explorer' Feature for Affiliates

CrakRevenue has debuted the new Trend Explorer feature for its affiliates.

Tube Sites Submitter Introduces 'AI Video Description Generator' Feature

Tube Sites Submitter has introduced its new AI Video Description Generator feature for its platform.

Pineapple Support Releases End of Year Review for 2025

Pineapple Support has released its End of Year Review for 2025, detailing the organization's achievements, challenges, and new initiatives.

XBIZ Miami 2026 Lets the Good Times Roll at New South Beach Venue

Pack your favorite shades and sexiest poolside looks, because XBIZ Miami is splashing into a new hotspot — the chic Goodtime Hotel in the heart of Miami Beach — May 11–14.

UPDATED: Arcom Threatens to Block, Delist 2 Adult Sites Over AV Violation

French media regulator Arcom has sent enforcement notices to the operators of two adult websites that the agency says have failed to implement age verification as required under France’s Security and Regulation of the Digital Space (SREN) law.

Final Defendant Sentenced in GirlsDoPorn Case

Former adult producer Doug Wiederhold, previously a business partner of GirlsDoPorn owner Michael Pratt, was sentenced on Friday in federal court to four years in prison for conspiracy to commit sex trafficking.

FTC Takes Another Step Toward New 'Click to Cancel' Rule

The Federal Trade Commission (FTC) is negotiating the latest procedural hurdle in its effort to renew rulemaking concerning negative option plans, after a federal court previously vacated a “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions.

Pineapple Support, Brazzers to Host 'Navigating Relationships' Support Group

Pineapple Support and Brazzers are hosting a free online support group for performers to build and maintain healthy relationships.

Show More