Swiss Navy Releases '2023 Intimate Lubricant Trends' Report

Swiss Navy Releases '2023 Intimate Lubricant Trends' Report

POMPANO BEACH, Fla. — M.D. Science Lab, maker of the Swiss Navy brand, has released “2023 Intimate Lubricant Trends,” a report outlining insights into the lube marketplace for the upcoming year.

“Every year, we do extensive research to find opportunities that are influencing the global intimacy market,” said M.D. Science Lab’s Vice President of Sales and Marketing Briana Watkins. “We know it’s important for us to understand what consumers will be seeking — and just as important, we need to be able to share this information with our retail partners to help them be better prepared for success.”

While Swiss Navy’s research covered a range of topics, the company is specifically sharing trends that were prevalent in three areas: natural goods, luxury wellness and intimate pleasure. According to the research, more consumers are poised to increase intimate pleasure as part of their 2023 healthcare routine.

“Each year, we focus on what consumers are demanding — everything from new ingredients to unique packaging — and concentrate on offering products that address those concerns,” Watkins added. “Since joining the M.D. Science Lab family several years ago, I’ve found that being able to anticipate consumers’ needs has led to our most profitable releases. I created Desire by Swiss Navy in response to the growth in the female sexual health industry, and four-in-one Playful Flavors were designed to capture sales to consumers looking for multi-use products — a space that grew by almost 66% in 2022.”

The complete report can be found at Swiss Navy’s B2B Resource Center here.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

B-Vibe 'Rimming Plug 2' Highlighted in Men's Health Article

B-Vibe's Rimming Plug 2 has been recognized by Men's Health magazine.

William Garland, Leigh Dedhar to Launch Doxy 2.0

U.K. pleasure brand Doxy's original founder, William Garland, has purchased the Doxy brand along with Leigh Dedhar and has announced the launch of Doxy 2.0.

Lovense 'Lush Mini' Spotlighted on Wired.com

Lovense’s Lush Mini has been spotlighted on Wired.com.

Autoblow Introduces AI Companions With Device Interface

Autoblow has debuted a new series of AI companions that can control the Autoblow Ultra stroker.

Motorbunny Expands 'Grip' Line With 'Fleshlight' Attachment

Motorbunny has added a new Fleshlight-compatible attachment to its Grip line of sex machine attachments.

Orion Unveils 3 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced three new styles from its Noir Handmade line.

A Look at the Growing Business of Artificial Companions Powered by AI, Advanced Materials

Step into any adult expo or consumer forum thread today and the evidence is unmistakable: the sex doll category is in the middle of a full-scale transformation.

Orion Debuts 'Masturbator 09' From 'WYNE' Collection

Orion Wholesale has introduced Masturbator 09 from its What You Never Expected (WYNE) line.

Hankey's Toys Introduces 'Big Pop Mushroom,' 'Xtra-Small Series IV' Dildos

Hankey's Toys has debuted its Big Pop Mushroom dildo and the new Xtra-Small Series IV line of dildos.

Brent Aldon, Erik Vasquez to Co-Host Retail Edition of 2026 XBIZ Honors at Avalon Hollywood

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will co-host the 2026 XBIZ Honors, set for Jan. 11 at Avalon Hollywood in Los Angeles.

Show More