POMPANO BEACH, Fla. — M.D. Science Lab, maker of the Swiss Navy brand, has released “2023 Intimate Lubricant Trends,” a report outlining insights into the lube marketplace for the upcoming year.
“Every year, we do extensive research to find opportunities that are influencing the global intimacy market,” said M.D. Science Lab’s Vice President of Sales and Marketing Briana Watkins. “We know it’s important for us to understand what consumers will be seeking — and just as important, we need to be able to share this information with our retail partners to help them be better prepared for success.”
While Swiss Navy’s research covered a range of topics, the company is specifically sharing trends that were prevalent in three areas: natural goods, luxury wellness and intimate pleasure. According to the research, more consumers are poised to increase intimate pleasure as part of their 2023 healthcare routine.
“Each year, we focus on what consumers are demanding — everything from new ingredients to unique packaging — and concentrate on offering products that address those concerns,” Watkins added. “Since joining the M.D. Science Lab family several years ago, I’ve found that being able to anticipate consumers’ needs has led to our most profitable releases. I created Desire by Swiss Navy in response to the growth in the female sexual health industry, and four-in-one Playful Flavors were designed to capture sales to consumers looking for multi-use products — a space that grew by almost 66% in 2022.”
The complete report can be found at Swiss Navy’s B2B Resource Center here.
