POMPANO BEACH, Fla. — M.D. Science Lab, makers of the Swiss Navy brand, has added new flavors to its 4-in-1 Playful Flavors collection.
The move comes as the company's warming lubricants experience their annual seasonal spike in popularity, a rep noted.
“We always look to our data in order to provide our customer-partners more helpful information on their purchases and planning,” said Vice President of Sales and Marketing Briana Watkins “We’ve noticed a distinct pattern showing our sales of warming lubricants rise significantly during the winter months. Of course, this intuitively makes sense, but it was very enlightening to see our data reflect this trend.”
This retail trend is reinforced by the “cold weather effect,” a business theory stating that profits rise when temperatures drop.
“The ‘cold weather effect’ has been shown to drive sales as consumers shop and stock up, particularly online,” a rep noted.
Watkins said she was immediately surprised by strong sales numbers for the new 4-in-1 Playful Flavors, but noted, “This is right in line with our data. From our original Swiss Navy Warming Lubricant to our Desire Sensual Arousal Gel, we have quite a few options for our customer-partners that match what consumers will be purchasing over the winter months ahead. We’re here to use our data to help our partners increase their sales wisely.”
To learn more about Swiss Navy’s warming lubrication products, contact a representative and visit SwissNavy.com.
