POMPANO BEACH, — M.D. Science Lab, makers of the Swiss Navy brand, has released a new “Brand Image Assets Lookbook” created for its retail partners.
“It seemed fitting to start the year with New York Fashion Week and to also celebrate the last fashion week of the year, Paris Fashion Week,” said M.D. Science Lab’s Vice President of Sales and Marketing Briana Watkins, ACS, M.D. “We are constantly looking for ways to better serve our retail partners.”
Watkins added that “being able to provide them with intentional images in various sizes will help make their lives easier and eliminate tasks that may disrupt their valuable time. Plus, our visual images are created to help drive their sales.”
Swiss Navy has a history of participating in Fashion Week events and was an official sponsor of this year's New York Fashion Week x Runway 7 fashion show in February.
The “Lookbook,” a rep shared, “contains a variety of images designed to build consumer awareness, increase sales, create customer loyalty and give retailers a competitive edge in the marketplace. New lookbooks will be introduced quarterly, and assets are available for download and can be created in a variety of sizes depending on retailer needs.”
Cheryl Flangel, M.D. Science Lab’s senior sales executive, noted that store owners are already using the “Lookbook” images in their stores and on their websites. “We’re thankful that we’re able to help retailers with fresh brand assets to strengthen their relationships with their own customers and are looking forward to hearing more positive feedback from others,” she said.
Swiss Navy’s first quarterly “Lookbook” is now available to retailers on the company's B2B website.
For more information, visit SwissNavy.com.
