Pjur Adds New Color Palette to Brand Refresh

WASSERBILLIG, Luxembourg — As part of pjur's ongoing brand refresh, the company has added a new color palette.

“The new pjur color palette combines radiant colors with limitless color gradients. This includes a soft white, an intimate black and pjur yellow for unmistakable branding. The pjur color gradient runs through six different colors that cover all types of love, cultures and emotions,” a rep said. “They are all at the same saturation level to forge a sense of belonging to each other.”

This is alongside placing greater importance on shapes and using images to better represent lights on and off. These changes will be reflected in pjur’s upcoming products as well as future promotions and projects.

Additional details about pjur’s brand refresh can be found here.

For more information, visit pjur online and follow the company on Twitter.


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