WASSERBILLIG, Luxembourg — Pjur has unveiled its brand refresh, debuting a new logo and new company slogan, "Feel the Real."
"'Feel the Real' is not just a new claim," said a company rep. "It also stands for the new values that the brand will embody in the future. Pjur stands for self-determination and self-realization, and is the trusted partner of people looking for more freedom and intimacy or help with intimacy problems."
Pjur founder and CEO Alexander Giebel commented on the reason behind refreshing the brand.
"We’ve seen huge developments at pjur, but the market is changing, so it was time for us to redefine ourselves again and visually adapt the brand and its communication style to the needs of the future," he said. "This will strengthen our position and ensure we stand out from the competition."
The new logo maintains the company's signature yellow dot, but now has "a more modern and succinct feel," the rep said. "Its high level of brand recognition and charisma will also be symbolic of the pjur brand going forward."
For more information, visit pjur.com and follow the company on Twitter.
