AdultToyMegaStore Wins 'Company of the Year' From New Zealand YES Alumni Awards

WELLINGTON, New Zealand — AdultToyMegaStore.com (ATMS) is celebrating its win as Company of the Year from the 2022 YES Alumni Awards held in Auckland, New Zealand on Thursday, July 14.

A rep noted the YES Alumni Awards were founded in 2021 and celebrate the achievements of alumni of the Young Enterprise Scheme (YES), which is "an experiential program where secondary students set up and run businesses. ATMS, which was founded by Nicola Relph, a YES alumnus, was a finalist alongside popular investment platform Sharesies, and networking platform Girlboss."

Relph described the win as "a testament to the ever-increasing acceptance of sex toys and sexual wellness in the business world."

“Being recognized in mainstream awards is truly humbling, but for us it’s about so much more than the awards themselves. This award represents the normalization of sex toys and their acceptance in the business world, and that's the greatest win of all,” Relph said.

"Sexual health and wellness are just as important as our physical and mental health. No matter who you are, who you love, or how you like to be loved, you deserve to have a happy, healthy and fulfilling sex life — whatever that looks like for you," she continued. "This is what keeps our team going each day, knowing that we’re making a difference through the shopping experience and education we provide, and we are so grateful to our customers, and to the rest of New Zealand, for being open-minded and helping us to normalize sexual wellness and pleasure."

ATMS was also recently a finalist at the Wellington Gold Awards, which recognize excellence in business in the region, added the rep; in 2021, ATMS became the first adult retailer in New Zealand to win a Wellington Gold Award, winning the Supporting Gold category which recognizes the best Wellington infrastructure and professional services providers.

Visit ATMS online and on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Best Kept Secret Store Owner Eric Wexler Passes Away

Eric Wexler, an industry veteran of over 40 years and owner of Best Kept Secret in Queens, New York, passed away on June 11 at the age of 74.

Honey Play Box Debuts 'Noctura' Thrusting Dildo

Honey Play Box has introduced its new app-enabled Noctura thrusting dildo.

Electric Novelties Debuts New 'Blue Line' Stim Tool Collection

Electric Novelties has introduced its Blue Line collection of stimulation tools for men.

Onahole Debuts New 'Aska Mai' Love Torso

Pleasure brand Onahole has introduced its new Aska Mai love torso.

Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products

Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.

ULoversDoll Debuts Transgender Love Dolls

ULoversDoll has introduced a new line of transgender dolls from its Dolls Castle collection.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Orion Debuts New Weighted Pelvic Floor Trainer From 'You2Toys' Line

Orion Wholesale has introduced a new weighted pelvic floor trainer from its You2Toys line.

Show More