New Zealand's AdultToyMegaStore 1st Adult Retailer to Win at Wellington Gold Awards

WELLINGTON, New Zealand — AdultToyMegaStore.com (ATMS) is celebrating a win from the 2021 Wellington Gold Awards held at the TSB Arena on July 29, marking the first time an adult retailer has been either a finalist or a winner in the 23-year history of the business-focused awards.

A company rep noted the Wellington Gold Awards "celebrate excellence and enterprise of businesses in New Zealand's Wellington region. This year saw the awards receive its largest number of entries since launching in 1999, and almost 1,000 people attended the award ceremony."

ATMS won the "Supporting Gold" category, sponsored by Beca, which recognizes "the best Wellington infrastructure and professional services providers. Finalists for the category included Fulton Hogan, Lowe & Co Realty, Cuttriss Consultants, Quantum Security Services and The Akina Foundation."

ATMS Owner Nicola Relph accepted the honor and said the win is "a testament to the normalization of sex toys and the concept of sexual wellness in New Zealand."

“When we founded ATMS in Wellington in 2009, we certainly didn’t think we’d ever be a finalist in mainstream awards like the Wellington Gold Awards, let alone winning them. In fact, sex toys carried a stigma," Relph said. "But we wanted to remove that by creating a clean, inviting, safe and discreet online shopping experience for New Zealanders to buy adult toys. We wanted to educate people about sexual wellness, remove the stigma and normalize pleasure. Twelve years on, we’re proud to be New Zealand’s leading online retailer for everything adult."

"This award proves that sex toys have finally made it to mainstream New Zealand," added Relph. "We’re so thankful to our loyal customers, and to New Zealand, for being open-minded about the concept of sexual wellness and we’re so proud to be part of the driving force behind the normalization of pleasure in New Zealand."

Click here for additional details about the Wellington Gold Awards.

Visit ATMS online and on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nalpac Releases 2025 Winter Catalog

Nalpac has released its 80-page 2025 winter catalog.

Creative Conceptions Debuts 'Birthday Cake' Lube From Skins 'Tasty' Line

Creative Conceptions has introduced the new Birthday Cake lubricant from its Skins Tasty collection.

ERIKALUST, Oh Collective Partner for Exclusive 'Date Night Bonbons' Gift Set

ERIKALUST and Oh Collective have partnered for an exclusive edition of the Date Night Bonbons gift set.

Orion Debuts 'Starter Packages' From 'Magic Shiver' Line

Orion Wholesale has introduced three pleasure product starter packages from its Magic Shiver line.

Orion Debuts 'Beau Coeur' Collection

Orion Wholesale has introduced its beau coeur line of pleasure products.

Electric Novelties Debuts 'Bondage Bearz' Collection

Electric Novelties has introduced its Bondage Bearz plush collection.

Motorbunny Returns to US-Based 'Small-Batch' Manufacturing

Motorbunny has announced a return to U.S.-based, small-batch manufacturing.

Liberator, Sexy Living Ink Distro Deal

Liberator has inked a deal with Sexy Living for Canadian distribution.

C1R Names Ryley Albert Account Representative

C1R has appointed Ryley Albert as its new account representative.

Orion Debuts 'RC 2 in 1 Plug & Panty Vibe' From Sweet Smile Line

Orion Wholesale has introduced the RC 2 in 1 Plug & Panty Vibe from its Sweet Smile line.

Show More