New Zealand's AdultToyMegaStore 1st Adult Retailer to Win at Wellington Gold Awards

WELLINGTON, New Zealand — AdultToyMegaStore.com (ATMS) is celebrating a win from the 2021 Wellington Gold Awards held at the TSB Arena on July 29, marking the first time an adult retailer has been either a finalist or a winner in the 23-year history of the business-focused awards.

A company rep noted the Wellington Gold Awards "celebrate excellence and enterprise of businesses in New Zealand's Wellington region. This year saw the awards receive its largest number of entries since launching in 1999, and almost 1,000 people attended the award ceremony."

ATMS won the "Supporting Gold" category, sponsored by Beca, which recognizes "the best Wellington infrastructure and professional services providers. Finalists for the category included Fulton Hogan, Lowe & Co Realty, Cuttriss Consultants, Quantum Security Services and The Akina Foundation."

ATMS Owner Nicola Relph accepted the honor and said the win is "a testament to the normalization of sex toys and the concept of sexual wellness in New Zealand."

“When we founded ATMS in Wellington in 2009, we certainly didn’t think we’d ever be a finalist in mainstream awards like the Wellington Gold Awards, let alone winning them. In fact, sex toys carried a stigma," Relph said. "But we wanted to remove that by creating a clean, inviting, safe and discreet online shopping experience for New Zealanders to buy adult toys. We wanted to educate people about sexual wellness, remove the stigma and normalize pleasure. Twelve years on, we’re proud to be New Zealand’s leading online retailer for everything adult."

"This award proves that sex toys have finally made it to mainstream New Zealand," added Relph. "We’re so thankful to our loyal customers, and to New Zealand, for being open-minded about the concept of sexual wellness and we’re so proud to be part of the driving force behind the normalization of pleasure in New Zealand."

Click here for additional details about the Wellington Gold Awards.

Visit ATMS online and on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Retreat Concludes With Business, Banter and Beach Vibes

The 2025 XBIZ Retreat in Miami wrapped last week with top vendors and key buyers immersing themselves in business while enjoying a relaxed environment, productive one-on-one meetings, and a dance party.

Kiiroo Unveils 'PowerShot' Stroker

Kiiroo has introduced its PowerShot masturbator.

Fleshlight Debuts Bootydevine Stroker

Fleshlight has introduced its new Pro Fleshlight stroker molded from Bootydevine.

Honey's Place Launches Revamped B2B Website

Pleasure product retailer Honey's Place has launched an updated website for wholesalers at HoneysPlace.com.

Playful Icebreakers Spark Serious Business for Miami XBIZ Retreat Attendees

From a casual welcome reception at Miami’s Grand Beach Hotel to a creative speed networking session to break the ice, candid panels, and dozens of creative in-suite product displays, the first two days of XBIZ Retreat blended business, connection, and just the right amount of fun.

A Look at What's Driving the Booming Demand for Imagination-Inspired Sex Toys

It’s a tale as old as time. In childhood, we are captivated by fantasy stories that allow us to escape into a world of make-believe, where anything is possible. For adults, fantasy can also shape sensual experiences, allowing people to be whoever they want, do whatever they wish and go wherever they desire through role-playing — and an expanding array of imagination-inspired pleasure products.

Frank Lawrence Launches Crowdfunding Campaign for 'Vibrating' Tarot Cards

Publisher/artist Frank Lawrence has launched a crowdfunding campaign to fund his Vibrating Tarot deck.

CalExotics Debuts 5 New Vibes

CalExotics has introduced five new vibrators from its Naughty Bits and Couture lines.

Sportsheets Expands Sex & Mischief 'Lace' Collection

Sportsheets has added ten new styles to its Lace collection by Sex & Mischief.

Orion Debuts 'Showers to Orgasm' Vibe From You2Toys Line

Orion Wholesale has introduced its new Showers to Orgasm vibrator from the You2Toys collection.

Show More