New Zealand's AdultToyMegaStore 1st Adult Retailer to Win at Wellington Gold Awards

WELLINGTON, New Zealand — AdultToyMegaStore.com (ATMS) is celebrating a win from the 2021 Wellington Gold Awards held at the TSB Arena on July 29, marking the first time an adult retailer has been either a finalist or a winner in the 23-year history of the business-focused awards.

A company rep noted the Wellington Gold Awards "celebrate excellence and enterprise of businesses in New Zealand's Wellington region. This year saw the awards receive its largest number of entries since launching in 1999, and almost 1,000 people attended the award ceremony."

ATMS won the "Supporting Gold" category, sponsored by Beca, which recognizes "the best Wellington infrastructure and professional services providers. Finalists for the category included Fulton Hogan, Lowe & Co Realty, Cuttriss Consultants, Quantum Security Services and The Akina Foundation."

ATMS Owner Nicola Relph accepted the honor and said the win is "a testament to the normalization of sex toys and the concept of sexual wellness in New Zealand."

“When we founded ATMS in Wellington in 2009, we certainly didn’t think we’d ever be a finalist in mainstream awards like the Wellington Gold Awards, let alone winning them. In fact, sex toys carried a stigma," Relph said. "But we wanted to remove that by creating a clean, inviting, safe and discreet online shopping experience for New Zealanders to buy adult toys. We wanted to educate people about sexual wellness, remove the stigma and normalize pleasure. Twelve years on, we’re proud to be New Zealand’s leading online retailer for everything adult."

"This award proves that sex toys have finally made it to mainstream New Zealand," added Relph. "We’re so thankful to our loyal customers, and to New Zealand, for being open-minded about the concept of sexual wellness and we’re so proud to be part of the driving force behind the normalization of pleasure in New Zealand."

Click here for additional details about the Wellington Gold Awards.

Visit ATMS online and on Twitter.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Introduces 'P+' Penile Extender Sleeves

Blush has debuted P+, its new line of three penile extender sleeves.

Kiiroo Debuts 'Julio' Interactive Thrusting Dildo

Kiiroo has introduced Julio, its first interactive thrusting dildo vibrator.

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a deal with LoveStore Mexico to carry the pleasure brand's products for distribution to Mexican retailers.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Motorbunny 'Buck' Appears in 3D Adult Video Game 'LoveCraft'

The 3D adult video game LoveCraft, in partnership with Motorbunny, has created a virtual version of its Motorbunny Buck vibrating saddle for use in the Steam platform game.

Blush Debuts 'Amelia' Dual-Sided Wand

Blush has introduced Amelia, its new dual-sided wand vibrator, offering both G-spot and clitoral stimulation.

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

Show More