LOS ANGELES — Fun Factory has launched Fun Academy, a new interactive training platform for retail partners.
Created through the LearnUpon platform, Fun Academy was in development for two years before its launch. It was first devised by the pleasure brand to get up-to-date information into the hands of retailers amid COVID lockdowns.
“With virtual trainings, retail staff would be effectively equipped to represent Fun Factory to consumers,” a rep noted.
Fun Academy currently consists of seven modules and is now available for any team or individual involved in selling Fun Factory products. The platform offers prerecorded material and downloadable PDFs detailing the brand story, information on the company’s German manufacturing process and product-specific USPs.
Global Marketing Manager Kristen Tribby said, “It’s hard to believe Fun Factory has been on the market for 25 years now. I love looking back and seeing how we have evolved and how far the market has come.”
Tribby explained that while the last two years have been great for the sex toy industry in terms of sales, “there have still been a lot of challenges, especially when it comes to training staff and retailers. It’s been hard to ensure they were equipped with all the best and most up-to-date information on our products, which they’d need to confidently and effectively represent Fun Factory to consumers. As a brand, we are so proud of all of our toys and want our retailers to not only feel the same, but also to be able to project this to their customers, and Fun Academy is a great way to support our partners in service of these goals.”
Sales Director Michael Cox said the new platform “not only saves time, but also saves everyone’s money and resources. It allows us to train multiple accounts at the same time without needing to worry about scheduling, travel plans and budgeting. It’s a win-win all around.”
The training lasts for approximately 45 minutes. Users are free to pause and resume the material at their discretion, and complete the course at a time that best fits their schedule. To incentivize users to try the platform — which works on desktop computers, laptops and smartphones — Fun Factory is offering free products to participating businesses and individuals.
For more information or to sign up a team, email contact@funfactory.com.
