Swiss Navy, Shots Extend European Distro Agreement

Swiss Navy, Shots Extend European Distro Agreement

POMPANO BEACH, Fla. — M.D. Science Lab, maker of the Swiss Navy brand, has extended its distribution partnership with Shots to carry its family of brands throughout Europe and the United Kingdom.

“Of course, we all had high hopes and expectations for our partnership,” said Briana Watkins, M.D. Science Lab VP of sales and marketing. “But the global success we achieved over the past year has been incredible for both our companies. We can’t wait to see what the future holds.”

According to Hein Schouten, CEO of Shots Europe, M.D. Science’s goals have perfectly aligned with Shots' goals during their partnership, ever since the companies first joined forces in May 2021 in the wake of the pandemic lockdown and other sociopolitical events.

“And by keeping our global customers and end consumers in the forefront of our objectives, we were able to reach new levels of Swiss Navy sales growth over the past year,” Schouten added. “We’re proud that together we were able to provide an unparalleled level of commitment to customer service and brand expansion. And we’re not done yet.

"Swiss Navy is one of the largest lubricant companies in the world and we are very proud to be their exclusive European partner, and we have more exciting plans for our partnership, so stay tuned," he said.

Members of the Shots team echoed the same positive enthusiasm about the partnership.

“With our continued dedication to the Swiss Navy brand, we’ve been able to make it the most popular lubricant brand in Europe and the U.K.,” said Shots purchasing manager Ard van den Brandhof. “This partnership collaboration and continued commitment by both our teams has made Swiss Navy a premier brand throughout our international territories.”

Additionally, Leroy Klunder has joined the Shots team as a dedicated brand ambassador.

“It’s been a proud year for me, being able to step into the active role as the Swiss Navy brand ambassador throughout Europe, and I appreciate helping introduce more customers to the products and supporting retailers’ training and engagement needs,” said Klunder. “I’m looking forward to the continued growth of our partnership.”

Contact Leroy Klunder via email at leroy@shots.nl.

Find Swiss Navy online and on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More