Swiss Navy Marks 2nd Annual 'International Lubricant Day'

Swiss Navy Marks 2nd Annual 'International Lubricant Day'

POMPANO BEACH, Fla. — On April 22, M.D. Science Lab, maker of the Swiss Navy brand, is celebrating International Lubricant Day, a holiday the company created last year.

“Since the International Lubricant Day creation in 2021, M.D. Science has kept its intention true, hoping that this day of acknowledgement will increase the visibility and acceptability of lubricants as a healthy part of a person’s intimate life,” a rep said. “Like last year, this celebration recognizes the importance of lubricant and the value it can bring to relationships and personal health.”

Briana Watkins, the company's VP of sales and marketing, added that “using lubricant can enhance sensations and can help make sexual activities more comfortable and pleasurable. There are research studies that back this up. But somehow there are still people out there who believe that using a personal lubricant is unnecessary or that its use is stigmatized."

“We’re hoping that sponsoring International Lube Day will allow people to see lubricants in a fresh, new light,” Watkins noted.

“We suggest asking your closest friends for their lubricant recommendations,” Watkins encouraged. “This one suggestion is incredibly important — did you know that according to research 85% of small businesses get customers through word-of-mouth? Word-of-mouth recommendations create trust. Consumers trust their friends and we want them to also trust in the healthy aspects of personal lubricants.”

To help start conversations, Swiss Navy created a coloring page, available here.

“We encourage people to share their masterpiece on social media, tag us and include #InternationalLubeDay,” Watkins said. “Let’s get these healthy conversations started.”

For more information, visit Swiss Navy’s B2B resource center and SwissNavy.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts Wand Vibe Collection

Full Circle has introduced six new vibrating wands.

Blush Introduces 'Daydream' Dildo From Avant Line

Blush has debuted the Daydream dildo from its Avant Collection.

Oh Collective Debuts 'Date Night Bonbons' Gift Set

Oh Collective has introduced its new Date Night Bonbons gift set.

Honey Play Box Launches AI Companion

Honey Play Box has launched its AI Companion.

Liberator Names Genevieve Lariviere Global Sales Director

Liberator has appointed Genevieve Lariviere as its new global sales director.

Pjur, Dreamlove Launch 30th Anniversary Campaign

Pjur and Dreamlove have launched a POS campaign to mark the lubricant brand’s 30th anniversary.

Sportsheets Names Kristin Zuri-Godskind Regional Sales Manager

Sportsheets has appointed Kristin Zuri-Godskind as its new regional sales manager.

Womanizer, Kinsey Institute Reveal Results of 'Menopause Relief' Survey

Womanizer and the Kinsey Institute have published the results of a survey on the effects of Womanizer Next on women experiencing menopause.

XBIZ Expo Website Goes Live, Registration Now Open

The event website for the 2026 XBIZ Expo pleasure product and retail trade show is now live, offering comprehensive information about the upcoming hybrid “3D” edition of the B2B event set to take place Jan. 8-12.

Lovense Introduces 'Moan Translation' App Feature

Lovense has introduced the new Real-Time Moan Translation feature for its app.

Show More