Swiss Navy Marks 2nd Annual 'International Lubricant Day'

Swiss Navy Marks 2nd Annual 'International Lubricant Day'

POMPANO BEACH, Fla. — On April 22, M.D. Science Lab, maker of the Swiss Navy brand, is celebrating International Lubricant Day, a holiday the company created last year.

“Since the International Lubricant Day creation in 2021, M.D. Science has kept its intention true, hoping that this day of acknowledgement will increase the visibility and acceptability of lubricants as a healthy part of a person’s intimate life,” a rep said. “Like last year, this celebration recognizes the importance of lubricant and the value it can bring to relationships and personal health.”

Briana Watkins, the company's VP of sales and marketing, added that “using lubricant can enhance sensations and can help make sexual activities more comfortable and pleasurable. There are research studies that back this up. But somehow there are still people out there who believe that using a personal lubricant is unnecessary or that its use is stigmatized."

“We’re hoping that sponsoring International Lube Day will allow people to see lubricants in a fresh, new light,” Watkins noted.

“We suggest asking your closest friends for their lubricant recommendations,” Watkins encouraged. “This one suggestion is incredibly important — did you know that according to research 85% of small businesses get customers through word-of-mouth? Word-of-mouth recommendations create trust. Consumers trust their friends and we want them to also trust in the healthy aspects of personal lubricants.”

To help start conversations, Swiss Navy created a coloring page, available here.

“We encourage people to share their masterpiece on social media, tag us and include #InternationalLubeDay,” Watkins said. “Let’s get these healthy conversations started.”

For more information, visit Swiss Navy’s B2B resource center and SwissNavy.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

The Cowgirl Debuts 'Saddle' Sex Machine

Cowgirl has introduced its new Saddle sex machine with attachments.

XR Brands Debuts 'Jock Enhancers' Collection

XR Brands has introduced its new Jock Enhancers line.

Blush Introduces 'Golden Dawn' Dildo From Avant Line

Blush has debuted the Golden Dawn dildo from its Avant Collection.

Orion Debuts 'Nodding Head' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Vibrator With a Nodding Head from its Sweet Smile line.

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Show More