LOS ANGELES — LELO has entered an exclusive partnership with fashion and lifestyle brand Diesel for a collaboration featuring special editions of its Sona Cruise and Tor 2 pleasure toys.
"The two brands came together to push the boundaries for individuals who follow their unique path and express individuality through the carpe diem philosophy. LELO and Diesel have paired up to seamlessly incorporate pleasure into everyday life, making it a key ingredient just like fashion is," a rep said.
"What a pair of Diesel jeans did for the fashion industry, LELO has done to the sexual wellness industry, and together they are boldly stating the fact that fashion and sex go hand-in-hand," added the rep. "It is a call to people to tap into their sexuality, experiment and freely express their passions."
LELO CMO Luka Matutinovi? praised the potential of the Diesel collab.
"We at LELO are pioneers and we are always happy to collaborate with like-minded brands that inspire and empower people to express their style," he said. "For this reason, the collaboration with Diesel came naturally as we found a partner that matches our philosophy. Our partnership with Diesel is crucial as it showcases a union between fashion and sextech and highlights how sexual wellness is seamlessly incorporated in our daily life. Just like a pair of jeans."
"We took two of LELO’s groundbreaking, bestselling products, Sona Cruise and Tor 2, and infused them with a little of the unique Diesel panache, thus offering products that are quintessentially and uniquely LELO innovative products with added individuality and freedom of expression of a modern person that is synonymous with Diesel," he added.
The special edition collection launches today exclusively on LELO.com as well as Diesel.com and at select flagship Diesel stores worldwide.
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