LOS ANGELES — This year, Liberator will transition the cover fabrics for select products to a new plush microvelvet in a range of hues.
The current cover fabrics for the BonBon, Heart Wedge, Jaz and Jaz Motion, Humphrey Pillow and Whirl will be retired and customers will be able to select from five new cover fabric shades: cyan is described by a rep as "a teal hue reminiscent of clear island waters." There is also "delicate pink" rose, "shadowy" black, "bold and fiery" red and "shimmery, metallic" platinum.
"Our new covers are softer in both tone and texture,” Wholesale Sales Manager Dennis Brito said. “The luxe microvelvet’s iridescence provides a sensual appearance while its supple feel begs to be touched. The fabric update is romantic in every sense, making it the perfect fit for our intimacy-enhancing shapes."
"We anticipate the red and rose covers will sell exceptionally well with consumers in relationships looking for anniversary and birthday presents,” Brito added. “The red and rose hues blend in perfectly with romantic retail displays and email marketing campaigns. The Heart Wedge, in particular, is an ideal choice for walk-in customers or online shoppers browsing for something special for their special someone.”
Wholesale partners are encouraged to update their product listing assets to "maintain accuracy in their marketing materials and entice customers with these attractive new offerings," the rep said.
Contact a preferred sales rep for additional information; visit Liberator.com and follow the company on Twitter.
