LUXEMBOURG — Industry vet Karl Edwards has joined LiveJasmin as the new Head of LGBTQIA+ Products.
"LiveJasmin has always embraced the LGBTQIA+ community and we’re looking forward to a brighter future where all forms of sexual identity are celebrated online. To this end we are pleased to announce that Karl has joined the team to promote this diverse community across all our brands," noted a rep.
Among his initial projects will be to usher LiveJasmin property CameraBoys.com to "the forefront of the gay adult entertainment industry," the rep added. "CameraBoys’ goal is to become as dominant in its own market as LiveJasmin is in theirs."
Edwards described CameraBoys as "already an exciting and dynamic product."
"I am thrilled to have the chance to work with LiveJasmin. I believe the brand’s work ethic, driven mentality and expertise will help us to realize our shared vision of CameraBoys’ future," he said. "I’m looking forward to enhancing the user experience with new features that extend the identity of the site. The new products that we’re developing will embrace and promote the diversity and beauty of this community in innovative ways and I can't wait to get started."
Morgan Sommer, who recently joined LiveJasmin as Senior VP of Sales and Traffic, noted Edwards has more than 25 years' experience "creating and building significant adult brands."
“We plan on utilizing his knowledge and insight to the fullest and work together with him to turn the LGBTQIA+ division into the next titan of this market," he added.
Direct inquiries to pr@jasmin.com.
