WASSERBILLIG, Luxembourg — pjur has announced the placement of more than 50 banners in brick-and-mortar stores touting its "More Love" campaign using the colors of the rainbow, during Pride Month, to symbolize "diversity with regards to a fulfilled sex life."
The initiative kicked off with a "More Love" window display for the Museum of Sex in New York. "The campaign puts love in the spotlight. Everyone deserves love. Everyone should have the freedom to create the love life they want. Love should be freely definable, regardless of age, gender, sexual orientation, relationship status, preferences or abilities," noted a rep.
The campaign also marks the launch of pjur Original Rainbow Edition with a label design symbolizing "love, acceptance and tolerance."
"'More Love' is off to a colorful start in the United States," the rep said. "We are happy about the many shop windows that shine in rainbow colors and support the launch of the pjur Original Rainbow Edition in the U.S. in the best possible way."
Visit pjur.com/loveislove for additional details and follow the company on Twitter.
