WASSERBILLIG, Luxembourg — pjur is marking Pride month with the release of limited-edition pjur Original Rainbow Edition lubricant and its #LoveIsLove social media campaign.
A rep described pjur Original Rainbow Edition as "a cult product" featuring "a colorful, eye-catching rainbow on the label that is impossible to overlook. Just like pjur Original, it is a premium silicone-based personal lubricant. The formula provides extra-long-lasting lubrication and leaves the skin feeling great, not sticky. It is also very effective — a little goes a long way. The silicone-based personal lubricant is a universal companion for erotic massages, vaginal and anal intercourse and masturbation."
"Personal lubricant helps increase moisture levels in the intimate area. Everyone should feel confident to use the personal lubricant that matches their individual love life," added the rep.
The company's #LoveIsLive promo campaign, following on its #NormalizeLube initiative, aims to help people feel more confident about their sexuality.
The campaign will run throughout the summer months and intends to "empower people to celebrate life and love in all their diversity regardless of age, gender, sexual orientation, preferences, appearance or abilities," the rep said. "Everyone deserves love. Everyone should have the freedom to create the love life they want. pjur aims to highlight its commitment to diversity, acceptance and tolerance with its pjur Original Rainbow edition."
"At the heart of the campaign is the 'Share Your Story' initiative, that wants to make (love) stories from all corners visible," explained the rep. "Everyone can share their story to encourage others — it might be about their first kiss, a hidden fantasy or a coming-out. All those stories should reflect the diversity of love. Love comes in all kinds of forms and doesn’t have to look or feel a given way to be fulfilling."
Visit pjur.com/loveislove for additional details and follow the company on Twitter.
