pjur Marks Pride With 'Rainbow Edition' Lube, #LoveIsLove Campaign

pjur Marks Pride With 'Rainbow Edition' Lube, #LoveIsLove Campaign

WASSERBILLIG, Luxembourg — pjur is marking Pride month with the release of limited-edition pjur Original Rainbow Edition lubricant and its #LoveIsLove social media campaign.

A rep described pjur Original Rainbow Edition as "a cult product" featuring "a colorful, eye-catching rainbow on the label that is impossible to overlook. Just like pjur Original, it is a premium silicone-based personal lubricant. The formula provides extra-long-lasting lubrication and leaves the skin feeling great, not sticky. It is also very effective — a little goes a long way. The silicone-based personal lubricant is a universal companion for erotic massages, vaginal and anal intercourse and masturbation."

"Personal lubricant helps increase moisture levels in the intimate area. Everyone should feel confident to use the personal lubricant that matches their individual love life," added the rep.

The company's #LoveIsLive promo campaign, following on its #NormalizeLube initiative, aims to help people feel more confident about their sexuality.

The campaign will run throughout the summer months and intends to "empower people to celebrate life and love in all their diversity regardless of age, gender, sexual orientation, preferences, appearance or abilities," the rep said. "Everyone deserves love. Everyone should have the freedom to create the love life they want. pjur aims to highlight its commitment to diversity, acceptance and tolerance with its pjur Original Rainbow edition."

"At the heart of the campaign is the 'Share Your Story' initiative, that wants to make (love) stories from all corners visible," explained the rep. "Everyone can share their story to encourage others — it might be about their first kiss, a hidden fantasy or a coming-out. All those stories should reflect the diversity of love. Love comes in all kinds of forms and doesn’t have to look or feel a given way to be fulfilling."

Visit pjur.com/loveislove for additional details and follow the company on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nalpac/Entrenue, Tenga Sign US Distro Deal

Nalpac/Entrenue and Tenga have signed a deal for U.S. distribution.

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Blush Expands 'Performance Plus' Line With 10 New Cock Rings

Blush has expanded its Performance Plus collection with 10 new cock rings.

Wild Flower Debuts New 'Enby 3' Vibe

Pleasure brand Wild Flower has introduced its new Enby 3 vibrator.

Ball & Chain Announces 2 New 'Sex Dice' Games

Ball & Chain has announced the debut of two new Sex Dice games, dropping in September.

SBJ/TAF Names John Lyons as VP of Sales, Dave McDaniel as Buyer

SBJ/TAF has named John Lyons as its vice president of sales and store standards, and Dave McDaniel as buyer for its Adam & Eve stores.

Motorbunny Relaunches 'Fluffer' App

Motorbunny has relaunched its Fluffer app.

Orion Announces Customized Marketing Solutions

Orion Wholesale has announced customizable marketing solutions for its B2B customers.

Onahole Debuts New 'KYO' Cock Ring Collection

Pleasure brand Onahole has introduced its new KYO line of cock rings.

Deviate Launches Adult Industry Graphics Company Gala Design

Pleasure brand Deviate Network has incorporated its graphics department as its own adult industry-focused design company, Gala Design.

Show More