Swiss Navy to Host 'Virtual Happy Hour' to Mark International Lubricant Day

Swiss Navy to Host 'Virtual Happy Hour' to Mark International Lubricant Day

POMPANO BEACH, Fla. — M.D. Science Lab, makers of the Swiss Navy brand, have announced a “virtual happy hour” to celebrate International Lubricant Day on April 22.

M.D. Science’s VP of Sales and Marketing Briana Watkins said, “We know how important lubrication is to so many people and we thought it would be appropriate to give it its’ own day of celebration to acknowledge the benefit it brings to intimate wellness. Our team has a lot of fun planned for April 22 with a virtual happy hour, games, prizes and much more.”

Swiss Navy Social Media Manager Penny Clifford invited retailers to "share their thoughts and enthusiasm for the first International Lubricant Day" in video clips to potentially include in a planned video montage.

She noted the company is also encouraging people to celebrate April 22 by “giving a shout-out to how lubricants have helped their own lives.”

“We’ve been doing several surveys leading up to this celebration,” Intimate Health Advisor Dr. Sunny Rodgers said. “We found that almost half of our survey participants reported lubricants made sex feel better and they admitted lube was an essential part of their intimate experiences. Even if lubrication isn’t discussed often, it does hold a significant importance in people’s lives.”

The “virtual happy hour” will be held on April 22 at 2 p.m. (PDT), here.

Retailers interested in sharing their own International Lubricant Day videos may send them directly to briana@swissnavy.com.

Visit Swiss Navy online and on Twitter for additional details.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Show More