HUNTINGTON BEACH, Calif. — XR Brands has announced the return of in-person retailer trainings as brand ambassador and sex educator Josh Ortiz and Kristin Moore of Channel 1 Releasing embark on their "Masked Mayhem Retail Road Tour."
“The pair is bringing safe, in-person trainings to retailers all over the country and helping staff get back into the swing of in-store sales and promotion of XR’s award-winning product lines,” said a rep.
After an unprecedented year that was difficult for the entire industry, the rep continued, “XR is excited to reconnect with retail partners on a physical level.”
Among the company’s goals with this road tour is to "help retail partners rebuild their brands and establish a sense of industry normalcy while getting to see, feel and learn about the many product innovations that have emerged over the last year."
Ortiz and Moore have both been vaccinated against COVID-19, and will both be masked at all times.
Every associate who wishes to attend the training sessions will be required to remain masked, and hand sanitizer will be distributed to associates before training begins. Any product that is handled by associates will be sterilized with alcohol between every training.
“We are so excited about the 'Masked Mayhem Retail Road Tour,'" said Ortiz. “In a typical year, we would see get to see retailers in person for trainings as well as at events and trade shows, but obviously the last year has been anything but typical. Our goal is always to provide quality and inclusive sex and product education to retail partners so they are able to meet and exceed every customer’s expectations, and we are thrilled to finally be equipped to safely do that via in-person, in-store trainings again.”
The road tour started April 5 and kicked off with trainings for Adam & Eve throughout Idaho, Wyoming, Nebraska and Denver.
In addition to trainings, XR is committed to supporting in-store and virtual customer events held by retail partners, the rep said.
To schedule a training, email josh@xrllc.com.
For more information about XR Brands, email info@xrbrands.com and follow the company on Twitter.
