POMPANO BEACH, Florida — M.D. Science Lab, makers of the Swiss Navy brand, is sponsoring the creation of International Lubricant Day, with the inaugural celebration taking place on April 22.
"In the spirit of recognizing the importance of lubricant and the value it can bring to relationships and personal health, we wanted to do something extra-special," CEO Ralph Albrecht explained.
"Creating an annual day of acknowledgement, appreciation and celebration seemed well-deserved," he added.
VP of Sales and Marketing Briana Watkins noted that “intimate wellness is always our focus. Being able to create a day to 'thank' lubricants as a whole for all the great benefits they bring to people’s lives was important to our team.”
“This tribute is a simple way to honor lubricants for all the positivity and happiness they bring to consumers everywhere,” she said.
Swiss Navy recently expanded their brand with two new collections, 4-in-1 Playful Flavors and Desire by Swiss Navy, and have additional items currently in product development.
“We realize that consumers are looking for more options when it comes to lubrication,” said Watkins. “We want to provide more possibilities and specialized formulas that consumers want. And, by creating a day of lubricant celebration, we hope to highlight all the benefits lubes have brought to people all over the globe.”
Swiss Navy encourages people to celebrate April 22 by giving a shout-out to how lubricants have helped their own lives.
“Leading up to this celebration we’ve been doing several surveys,” said Dr. Sunny Rodgers, M.D. Science’s intimate health advisor. “We found that almost half of our survey participants reported lubricants made sex feel better and they admitted lube was an essential part of their intimate experiences. Even if lubrication isn’t discussed often, it does hold a significant importance in people’s lives.”
To view the latest Swiss Navy product range, visit their website.
