POMPANO BEACH, Fla. — Swiss Navy Brand Ambassador Rocky Bowell has hit the road on a tour of brick-and-mortar retailers.
A rep for parent company M.D. Science Lab noted Bowell "brings over 20 years of industry retail expertise to the Swiss Navy team and is using his decades of experience to work directly with retailers and their staff. As the M.D. Science catalog of brands continues to grow with new collections and expansion plans, Rocky is being hands-on with his in-person visits to help retailers increase their sales."
The brand ambassador "recently canvassed Florida," noted the rep, and will expand his trips to other states as pandemic vaccinations continue.
“The past year has been pretty rough on our retailers and many haven’t gotten the attention they deserve,” said Bowell. “While safety is one of my top priorities, being able to make store visits has really been rewarding for both me and the retailers.”
“I’ll be traveling to wherever our customers need me,” he continued. “My goal is to help make our industry family successful and to introduce them to our trusted products and newest collections in person.
He will chronicle his adventures with the social media hashtag #RockyOnTheRoad.
"Having Rocky out there on the road representing us is allowing Swiss Navy to directly support our customers from the distributors to the retail stores,” VP of Sales and Marketing Briana Watkins said. "From the feedback we’re receiving, we’ve learned that people are missing in-person attention."
"Rocky is the perfect person with the ideal background to assist our industry partners," she added.
For additional details, and to arrange a visit, email rocky@swissnavy.com.
Find SwissNavy.com and follow the brand on Twitter.
