Swiss Navy, Sydney Mardi Gras Tout Successful Sponsorship

Swiss Navy, Sydney Mardi Gras Tout Successful Sponsorship

POMPANO BEACH, Fla. — M.D. Science Lab, makers of Swiss Navy lube, is touting the success of its promotional partnership with Australia's Sydney Mardi Gras 2021.

The festival took place over the past two weeks, ending on Sunday, March 7. "While the festival worked closely with health officials to ensure COVID guidelines [were followed], M.D. Science was on hand to ensure partygoers had plenty of hand sanitizer and lube," a rep enthused.

"We realize that the pandemic is still affecting so many of us around the world,” said Briana Watkins, M.D. Science VP of Sales and Marketing. "Our entire team knew it was important to support events that we’ve stood behind for years."

The rep noted Sydney Mardi Gras began in 1978 and traditionally chooses a yearly theme; this year’s theme was "Rise" and was chosen to "inspire and aimed to encapsulate the challenge and hardship that 2020 presented, while calling on members of the LGBTIQ+ community to rise again through love, compassion, respect and understanding."

"And, remarkably, the parade, which Sydney Mardi Gras has long been known for, occurred in a different, unique format," the rep explained. "Instead of the traditional parade making its way down a route, more than 30,000 people gathered at the Sydney Cricket Ground to celebrate."

Attendees were offered samples of products from the Swiss Navy collection.

"We weren’t sure how this year’s festivities would go,” said Penny Clifford, Swiss Navy’s Social Media Manager and Sponsorship Specialist. “But we were pleasantly surprised with the incredible turnout for all of the week-long events. We were able to sponsor and support by gifting Swiss Navy lubricants and sanitizers for hundreds of happy and appreciative partygoers."

M.D. Science "supports several events all over the globe each year and are hoping to continue to do so as communities adjust to the new normal of life within a pandemic," concluded the rep.

Visit Swiss Navy online and on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

B-Vibe 'Rimming Plug 2' Highlighted in Men's Health Article

B-Vibe's Rimming Plug 2 has been recognized by Men's Health magazine.

William Garland, Leigh Dedhar to Launch Doxy 2.0

U.K. pleasure brand Doxy's original founder, William Garland, has purchased the Doxy brand along with Leigh Dedhar and has announced the launch of Doxy 2.0.

Lovense 'Lush Mini' Spotlighted on Wired.com

Lovense’s Lush Mini has been spotlighted on Wired.com.

Autoblow Introduces AI Companions With Device Interface

Autoblow has debuted a new series of AI companions that can control the Autoblow Ultra stroker.

Motorbunny Expands 'Grip' Line With 'Fleshlight' Attachment

Motorbunny has added a new Fleshlight-compatible attachment to its Grip line of sex machine attachments.

Orion Unveils 3 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced three new styles from its Noir Handmade line.

A Look at the Growing Business of Artificial Companions Powered by AI, Advanced Materials

Step into any adult expo or consumer forum thread today and the evidence is unmistakable: the sex doll category is in the middle of a full-scale transformation.

Orion Debuts 'Masturbator 09' From 'WYNE' Collection

Orion Wholesale has introduced Masturbator 09 from its What You Never Expected (WYNE) line.

Hankey's Toys Introduces 'Big Pop Mushroom,' 'Xtra-Small Series IV' Dildos

Hankey's Toys has debuted its Big Pop Mushroom dildo and the new Xtra-Small Series IV line of dildos.

Brent Aldon, Erik Vasquez to Co-Host Retail Edition of 2026 XBIZ Honors at Avalon Hollywood

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will co-host the 2026 XBIZ Honors, set for Jan. 11 at Avalon Hollywood in Los Angeles.

Show More