POMPANO BEACH, Fla. — M.D. Science Lab, makers of Swiss Navy brand personal lubricants, has announced its new 4-in-1 Playful Flavors collection "set record sales" during the Valentine’s Day shopping period.
"Banking on the increasing popularity of multi-purpose products and consumers looking to explore new experiences while being mindful of their budgets, the 4-in-1 Playful Flavors collection is fulfilling an important need in the current marketplace," a rep said.
VP of Sales and Marketing Briana Watkins noted customers "are sharing their needs and we're listening."
"I want to thank our entire Swiss Navy team for helping us set an incredible new record for Valentine’s Day sales. We knew our Playful Flavors would be successful, but we were all surprised by its considerable popularity," she added.
The 4-in-1 Playful Flavors, explained a rep, were created to "inspire confidence and comfortability for end-users." The collection is American-made and features FDA-regulated formulations; M.D. Science team then approached a Fortune 500 food company to create realistic, sugar-free flavors.
"We know consumers have come to trust Swiss Navy for our delicious flavors that encourage playfulness and exploration,” said Watkins. “We also know that creating a product that offers four unique uses all in one formula was essential for meeting the needs of end-users. So many people are being budget-conscious and also want more pleasure options at the same time. Our 4-in-1 Playful Flavors match what consumers are looking for.”
The rep noted multi-purpose products are experiencing "a steady 30 percent growth annually" according to McKinsey & Company retail insight study. "The 4-in-1 Playful Flavors products provide consumers with four ways to enjoy them — for lubrication, massage, warming temperature play and, of course, providing a delicious edible experience."
For additional details, contact a preferred sales rep. Visit SwissNavy.com and follow the company on Twitter.
