BERLIN — German producer Steven Shame has announced the launch of new label XXX Baron. Shame is “expanding his presence in the international adult industry with a label that represents modern, urban POV action,” said a rep.
“We adapt to the wishes of the next generation of viewers,” added Shame. “Fast, intense, pulsating — we are living a style that until now has only been known from YouTube.”
Adult marketing expert Matthias Busch is also involved in the new venture. “Steven Shame’s ideas are fresh, naughty and incredibly marketable,” Busch explained. “XXX Baron is a premium product that will elate the viewers.”
“My expectations of conversion and monetization are very high for such a big production,” Busch added.
Two Self-Produced Series
XXX Baron debuts with two self-produced series: "Dating Baron" and "Cam Baron."
"I show real emotions, unspent desire — combined with real danger,” said Shame. “For me, it’s about public action and urban adventure. This combination represents a whole new audience experience."
"Dating Baron" trades on the success of clips depicting the exploration of abandoned spaces on YouTube. German adult star Bodo Burner is both location scout and protagonist. “He shows the abandoned places from their dangerous side — and there he has rough, unembellished sex,” said a rep.
"Cam Baron" is styled after reality shows, and hosted by German adult star Kevin Karma. “What makes Kevin's experience so real is the use of a spy cam that gives the viewer the role of the perfect voyeur,” the rep added.
"XXX Baron" publishes its series bilingually, in German and English. The launch setup contains 16 episodes. Afterwards, one new exclusive video of each series will be published per week.
Shame says he will use "a new publishing method" in pursuing "a 'tubes-first' strategy singular for professional adult productions,” the rep explained.
“Traditional channels such as paysites, pay TV or DVD are too stale for the new 'XXX Baron' formats,” Shame explained.
"Dating Baron" and "Cam Baron" will appear first online on the XXX Baron channels on Pornhub, xHamster, XVideos and XNXX. A DVD release is planned for early 2021.
For more information, visit XXX Baron and follow them on Twitter.
