OTTAWA, Canada — U.K. pop star Lily Allen has spent the past several months working with Womanizer to create her very own product, Liberty by Lily Allen.
Following a pre-launch period beginning today, Liberty by Lily Allen will be available to all B2B partners starting October 29 and retails for $99 MSRP.
The limited edition Liberty is “especially designed for independent woman — small, lightweight and stylish,” the company said. With a magnetic closing cap, six intensity levels and two-button operation, Liberty is travel-friendly. Together with Allen, Womanizer says they created new packaging and a color scheme to bring product to life.
Leading the charge on Womanizer’s #IMasturbate campaign, Allen joins the company as its “chief liberation officer,” raising awareness for sex positivity and female masturbation.
Allen’s relationship with Womanizer began when she mentioned using the company’s products in her Sunday Times best-selling memoir “My Thoughts Exactly.” Talking about discovering her own sexual pleasure while on the Sheezus tour, she wrote, “and since you ask if I had to pick one vibrator above all the others, I recommend the Womanizer.”
Allen described Womanizer’s innovative Pleasure Air technology as, “Completely different. And Womanizer can give you an orgasm within a short time and even multiple ones.”
“We were extremely excited to hear that Lily was writing and raving about our brand and the products,” said Johanna Rief, head of sexual empowerment at Womanizer. “Especially, in the context of owning and defining one’s personal sexuality, from our experience [it's] something that women, in particular, struggle with. For us, Lily is the embodiment of our brand: brave, honest, authentic and approachable. We are happy and thankful that we share the same mission which is to wipe out the social stigma around sexuality and pleasure and make sure that future generations grow up in a more liberal and open-minded society.”
According to a recent Womanizer survey of 7,000 men and women from 14 countries, the international masturbation gap between the genders is still 68 percent. Men engage in the act about 156 times per year, while women only engage around 50 times a year on average. Allen and Womanizer say they want to challenge existing assumptions and myths with the #IMasturbate campaign and invite people to reflect on their own, often negative attitudes towards the topic.
“Sex toys are still seen as a taboo subject because they are related to masturbation and female pleasure. Female pleasure in itself is a taboo subject,” Allen said. “The only way to make taboo subjects no longer taboo, is to speak about them openly, frequently and without shame or guilt.”
For more information, visit Womanizer.com/lilyallen or email sales.na@wowtech.com.
