BOISE, Idaho — Mainstream publication Boise Weekly has featured adult store chain Hustler Hollywood in an article coinciding with this weekend’s opening of their local store.
The article, written by reporter Tracy Binghurst, includes quotes by Hustler Hollywood’s VP of Retail Philip Del Rio.
Del Rio told Boise Weekly that the company “had been scouting a storefront in Boise for the past three years looking for the best location. Hustler Hollywood settled at 5805 Fairview Avenue — a 7,000-square-foot storefront with plenty of large windows to show off merchandise.”
Del Rio added that “the point of the store is to take away negative connotations about sex.”
“Mr. Flynt was very thoughtful about diversifying his business and we are super-resilient during recessions,” added Del Rio. “Mr. Flynt’s perspective is [that] people are always going to talk about and have sex. It’s never going out of style.”
Del Rio admitted that the company knew that Idaho is “a conservative state, but there’s also a lot of liberal people. We’ve been looking for a high-traffic area because we aren’t ashamed of what we do.”
The article explained that Flynt’s retail target demographic is women and couples.
“When people walk in, they’ll see lingerie, perfume, lotions and gag gifts,” the writer described. “Hustler Hollywood isn’t about assaulting people with sex toys when they walk in the door; rather, the store prefers to ease people into the experience, placing the most risqué items toward the back of the shop.”
“We think about female and new customers and all of our employees are trained to give people a comfortable experience,” Del Rio told the local weekly.
The store, as XBIZ reported, will hold a grand opening this weekend, August 1 and 2, offering discounts, promotions, giveaways and gifts with purchases.
To read “The Spank Bank: The Endurance of the Hustler Brand Leads to the Opening of a Boise Store,” visit the Boise Weekly website.
