Pornhub Launches 'Premium Lovers' Membership Program

Pornhub Launches 'Premium Lovers' Membership Program

NEW YORK — Pornhub has announced the launch of its Premium Lovers membership, designed to help couples better explore and understand their partners’ sexual interests and fantasies.

Premium Lovers subscribers will enjoy two individual accounts with access to Pornhub Premium’s high definition (HD), on-demand streaming platform.

“Aside from the existing benefits already available to Premium subscribers, such as a completely ad-free experience, hundreds of thousands of exclusive titles and a wide array of HD and VR content,” a rep explained, “Premium Lovers subscribers will also benefit from a shared ‘lovers playlist,’ offering the opportunity to curate and share their favorite videos with their partner. Users will also be able to opt into receiving video recommendations based on both partners’ taste profiles, for a more diverse discovery experience reflecting the couple’s shared interests.”

According to a recent survey of several thousand Pornhub Premium members, the rep continued, 64% of respondents said that they would like to have a better understanding of their partner’s porn preferences, while 68% of users believe having a better understanding of each other’s sexual fantasies would have a positive impact on their relationship.

Pornhub VP Corey Price mentioned that, “interestingly, studies show that partners who watch porn together have a more satisfying sex life than those who do separately — or in secret.”

“If you and your partner have never taken the time to watch porn together,” Price added, “there’s really no better time than the present. We introduced our Premium Lovers membership to provide couples with a resource that can not only help spice up their relationships in quarantine but also to help each partner learn even more about their lover on a sexual level.”

“Couples who play together, stay together,” Price concluded.

Sex therapist Dr. Laurie Betito, director of Pornhub’s Sexual Wellness Center, commented that “no matter what stage of a relationship you’re currently at, it’s important to infuse novelty into your repertoire. Watching porn together can help foster intimacy emotionally and physically. You never know, you may discover something about your own sexual preferences you hadn’t considered before.”

Pornhub’s Premium Lovers membership offers a seven-day trial, after which it will cost subscribers $14.99 per month or $142.99 annually for two accounts. Users who have a Pornhub Premium membership can upgrade to a Premium Lovers membership.

For additional information on how to sign up for a Pornhub Premium Lovers membership, and to view the campaign’s promotional video which includes a Q&A with actual couples on how they feel about watching porn together, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2026 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 14 in conjunction with the XBIZ 2026 digital media conference.

AEBN Publishes Report on POV Trends

AEBN has published a report on POV and gonzo categories from its straight and gay theaters.

Joybear Pictures to Launch 'I Really Love' Studio Imprint

Joybear Pictures has announced that its new studio imprint, I Really Love, will launch in January.

Pineapple Support to Host 'Life Transitions' Support Group

Pineapple Support is hosting a free online support group on navigating transitional and liminal spaces.

CamSoda Launches 'Trick or Tease' AI Companions

CamSoda has launched its Halloween-themed Trick or Tease AI companions.

Russian Lawmakers Call for Age Verification

Two Russian lawmakers have called on the country’s government to implement age verification for adult content.

British Documentary Spotlights XBIZ Amsterdam With Candid Conversations

British creator and host Josh Pieters traveled to XBIZ Amsterdam to film a documentary about the annual European adult industry conference.

XBIZ 2026 to Debut 'New Talent Go-See' Special Event

XBIZ 2026, North America’s premier adult industry conference, will debut a special event designed to help new talent jump-start their careers: the New Talent Go-See.

Penthouse Announces Digital Archive Launch

Penthouse Magazine has announced that it will launch a comprehensive digital archive in 2026.

Dreamcam Joins Pineapple Support as Supporter-Level Sponsor

Dreamcam has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More