HORSHAM, Penn — Ahead of the Valentine’s Day shopping rush, Xgen Products has expanded its Cheeks Denim range with a new style. The “boy short” has been added as an accompaniment to the recently released “cheeky cut” style.
The “boy short” style is available in both Dark Wash and Light Wash colors and in sizes S, M, L and XL. The shorts have “a distressed appearance,” a rep explained, “showing off the stylish, vintage, worn-out look with frayed hems and seams.”
All Cheeks Denim items are “super-soft, comfortable, lightweight and made with stretch denim to provide lift, shape, support and a better overall fit,” said the rep.
Accents include a front-embossed logo button closure and belt loops.
“The Cheeks Denim brand is the perfect combination of comfortable and sexy,” said Andy Green, president of Xgen. “The new ‘boy short’ style is something retailers have been asking for, and we were happy to oblige.”
“Valentine’s Day is coming up quick, and we can get these new styles into stores right away,” he added.
For additional details, visit Xgen’s B2B portal and follow the company on Twitter.
In related news, Xgen announced the company will donate 10 percent of all sales through Calvista, LonBrook and Windsor Wholesale to the Australian Red Cross to support brushfire relief efforts.
The fundraiser will continue through February 29; click here for additional details.
