LOS ANGELES — Xgen Products will donate 10 percent of all sales through Calvista, LonBrook and Windsor Wholesale to the Australian Red Cross to support brushfire relief efforts.
The fundraiser will continue through February 29.
“The brushfires in Australia have had an impact on the entire country, not just the New South Wales region,” said Andy Green, president of Xgen Products. “We have some of the best partners and customers in Australia, and wanted to help in any way we could.”
Teams from the Australian Red Cross were dispatched to “multiple locations across New South Wales, Victoria, South Australia and Western Australia,” an Xgen rep explained. “In New South Wales more than 90 Red Cross personnel supported people at 61 evacuation centers. In Victoria more than 130 Red Cross personnel worked in emergency relief centers and the operations center.”
Rachel Payne, general manager for Eros Association, Australia’s adult wholesale and retail trade group, expressed gratitude for the assistance.
"It's incredible to see an international company work with Australian wholesalers to support their local communities,” she said.
The Australian brushfires have burned more than 25 million acres, more than 80 times the size of 2019’s devasting California wildfires.
Click here to donate directly to the Australian Red Cross.
