LOS ANGELES — Wicked Sensual Care has released its latest collection of intimate lubricants, Simply by Wicked.
Formally launched January 12 at the 2020 Adult Novelty Manufacturers Expo (ANME) in Burbank, California, the lineup includes four new formulas: Simply Aqua and Simply Aqua Jelle, as well as Simply Hybrid and Simply Hybrid Jelle.
"Each Simply option features high-quality, clean ingredients, including our signature Olive Leaf Extract," Wicked Sensual Care marketing director Cassie Pendleton revealed. "This allows us to strike the perfect balance between incorporating natural ingredients and providing an exceptional experience. As leaders in the sensual care space, our entire team is quite proud of the Simply collection."
The line was reportedly well-received by attendees of ANME, with Pendleton calling it "overwhelming."
"Everyone loved that the line is geared toward the ingredient-particular consumer," she said. "Each formulation in the line follows very specific rules. There's no propylene glycol or glycerin in any of them, and the entire line maintains what we call our Wicked Sensual Care non-negotiables: they're 100 percent vegan, cruelty-free and paraben-free."
Simply's packaging strategy employs a "simple, uncluttered design" across the entire product range, reflective of what Pendleton considers the line's mandate: "Do it simply. It's about simplicity, a pared-down ingredient list and clean ingredients."
On the latter point, she elaborated, "We turned 'clean' into an acronym, and for us, this means: 'Consciously Linking Effective and Natural.' The whole idea here is that as a company, we want to provide options that complement our line really well while attracting the widest range of consumers. We value input, we listen, and we are offering these products. This is our biggest release since our inception, and the response has been just incredible."
For more information, click her; for review samples contact team@wickedsensualcare.com.
