BERLIN — Following last year's release of Womanizer's premium e-magazine, O Diaries, the company has now announced a relaunch to encompass the entirety of WOW Tech brands, including Womanizer, We-Vibe, Arcwave and Romp.
With half-a-million visitors since its debut, and 40,000 page views per month, O Diaries quickly established itself as "a go-to magazine for sexual wellness topics for readers around the world," a rep said.
The new e-magazine with its expanded content slate will henceforth be known as 'O*Diaries.'
"'O*Diaries' is all about freedom," explained a WOW Tech's Johanna Rief, head of communications. "Freedom of thought and freedom of fantasies. In short: sex-positivity. We believe in the democratization of sex through information, opinion, inspiration and, of course, fun. We want to create a magazine for everyone, and that speaks openly about taboo topics," she notes, including partnership, sexual health, sexual well-being and sexual fulfillment.
WOW Tech reps shed some light on the magazine's new logo, which notably features an asterisk conjoining the two previously separate words.
"The new logo represents the flexibility and accessibility of the 'O*Diaries' brand," the rep said. "The asterisk implies what readers can discover inside the e-magazine: stories and advice about sex, love and unique experiences."
"O*Diaries" is available in both English and German. View the magazine online here.
