BERLIN — Womanizer has announced the launch of its bestselling Womanizer Premium stimulator in two new colors. Beginning November 21, Premium will also be available in a "vibrant" Raspberry and Blueberry.
According a company representative, the additions come as a response to consumer demand for new colors, specifically these particular shades of fuchsia and indigo, following a global survey conducted in July.
The new colors are launched alongside the brand's latest campaign, “Be Guided By Pleasure,” which includes new packaging and POS materials.
Womanizer has created a video featuring four women from around the world who share their experience with Premium, highlighting its key elements and benefits.
Still complete with the celebrated Pleasure Air Technology, SmartSilence and Autopilot features, and 12 intensity levels, Premium "remains the same product users have come to know and love, now with two punchy new colors in its repertoire," enthused the rep.
For more information about Womanizer, visit their Twitter feed.
In related news, the company recently released a unique, limited-edition Womanizer Liberty to celebrate the five-year anniversary of the release of the original Womanizer.
