Hot Octopuss 'Shows Stigma the Finger' With Bold Ad Campaign

Hot Octopuss 'Shows Stigma the Finger' With Bold Ad Campaign

NEW YORK — Hot Octopuss has launched a new campaign aimed at tackling everyday sexual stigmas in connection with its new five-speed finger vibe, DiGiT. Playing on the product's "show bad sex the finger" tagline, the new campaign, aptly called "Show Stigma The Finger," features six women baring it all and giving the middle finger to the personal stigmas and prejudices they've individually faced, including racism, body shaming, ageism and homophobia.

The campaign was reportedly banned by ad authorities, but went live at one New York location and online yesterday, highlighting "the true power of just one finger" and rallying global support for women as they seek to tackle obstacles that "stand in the way of achieving healthy and happy sex lives," a company spokesperson noted. 

Julia Margo, co-founder and COO of Hot Octopuss, praised the boldness of the advertisement.

“There’s never been a campaign that so brazenly reveals sexual stigmas women face every day, and yesterday we were delighted to see people supporting us online with it, sharing their own stories of sexual stigmas and stereotypes they’re fighting," she said. "At the same time, we’re proud to unveil our most exciting toy yet, which mirrors the relentlessness of our activists — DiGiT. This revolutionary finger toy gifts users with attainable, powerful pleasure. We believe sex toys are another way in which we can begin to chip away at societal barriers standing in the way of healthy and happy sex lives.”

Hot Octopuss collaborated with multi-disciplinary artist Aleksandra Karpowicz to create the new campaign. Of the hundreds of women who applied to add their voice to the fight against stigma, Karpowicz selected Emelle, Lori, Mary, Raj, Sophia and Victoria as "the faces behind the fingers," representing rebellion against homophobia, ageism, ableism, colorism, body shaming and transphobia, respectively.

Notably, for every DiGiT purchased during the course of the campaign, Hot Octopuss will donate 10 percent of profits to charities chosen by the activists featured in the "Show Stigma The Finger" campaign, including the Human Rights Campaign, Little People of America, SAGE, Race Forward, Project HEAL, National Center for Transgender Equality and Human Rights Campaign.

Retailers can purchase DiGiT by emailing april.lampert@hotoctopuss.com, while customers can do so via the "Show Stigma The Finger" website.

Join the movement online by using the hashtag #ShowStigmaTheFinger on Instagram, Twitter and Facebook. 

To learn more about the activists and the campaign, visit showstigmathefinger.com.

For more from Hot Octopuss, follow them on Twitter

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Like a Kitten to Launch 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will launch its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

Show More