Hot Octopuss 'Shows Stigma the Finger' With Bold Ad Campaign

Hot Octopuss 'Shows Stigma the Finger' With Bold Ad Campaign

NEW YORK — Hot Octopuss has launched a new campaign aimed at tackling everyday sexual stigmas in connection with its new five-speed finger vibe, DiGiT. Playing on the product's "show bad sex the finger" tagline, the new campaign, aptly called "Show Stigma The Finger," features six women baring it all and giving the middle finger to the personal stigmas and prejudices they've individually faced, including racism, body shaming, ageism and homophobia.

The campaign was reportedly banned by ad authorities, but went live at one New York location and online yesterday, highlighting "the true power of just one finger" and rallying global support for women as they seek to tackle obstacles that "stand in the way of achieving healthy and happy sex lives," a company spokesperson noted. 

Julia Margo, co-founder and COO of Hot Octopuss, praised the boldness of the advertisement.

“There’s never been a campaign that so brazenly reveals sexual stigmas women face every day, and yesterday we were delighted to see people supporting us online with it, sharing their own stories of sexual stigmas and stereotypes they’re fighting," she said. "At the same time, we’re proud to unveil our most exciting toy yet, which mirrors the relentlessness of our activists — DiGiT. This revolutionary finger toy gifts users with attainable, powerful pleasure. We believe sex toys are another way in which we can begin to chip away at societal barriers standing in the way of healthy and happy sex lives.”

Hot Octopuss collaborated with multi-disciplinary artist Aleksandra Karpowicz to create the new campaign. Of the hundreds of women who applied to add their voice to the fight against stigma, Karpowicz selected Emelle, Lori, Mary, Raj, Sophia and Victoria as "the faces behind the fingers," representing rebellion against homophobia, ageism, ableism, colorism, body shaming and transphobia, respectively.

Notably, for every DiGiT purchased during the course of the campaign, Hot Octopuss will donate 10 percent of profits to charities chosen by the activists featured in the "Show Stigma The Finger" campaign, including the Human Rights Campaign, Little People of America, SAGE, Race Forward, Project HEAL, National Center for Transgender Equality and Human Rights Campaign.

Retailers can purchase DiGiT by emailing april.lampert@hotoctopuss.com, while customers can do so via the "Show Stigma The Finger" website.

Join the movement online by using the hashtag #ShowStigmaTheFinger on Instagram, Twitter and Facebook. 

To learn more about the activists and the campaign, visit showstigmathefinger.com.

For more from Hot Octopuss, follow them on Twitter

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

XR Brands Launches 'Creature Cocks' Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

Tenga Launches 2025 Christmas Advent Calendar

Pleasure brand Tenga has launched a 2025 Christmas Advent calendar, now available for pre-order.

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Motorbunny Debuts 'Fluffer Rock Hard Power' Cock Ring Vibe

Motorbunny has introduced its Fluffer Rock Hard Power vibrating cock ring.

Show More