BARCELONA — ExoClick has launched ExoClick SaaS Technology, a new software-as-a-service solution that enables publishers to set up their own powerful real-time bidding platform.
According to the company, the aim of ExoClick SaaS Technology is to allow publishers to benefit from using its technology to manage all of their inventory from a single place. Publishers can manage their own direct deals and easily integrate their own preferred networks, DSPs and SSPs programmatically, besides being able to access ExoClick’s unique offers. ExoClick SaaS is transparent providing detailed real-time reporting for all integrated bidding partners covering all auction events, RTB queries, timeouts, wins, errors, etc. The publisher manages their RTB business relationships and payments individually from their bidding partners.
“We wanted to offer publishers the opportunity to run and fully manage their own RTB platform independently of ExoClick’s ad network,” said ExoClick’s founder and CEO Benjamin Fonzé. “By offering our server-side header bidding technology as software as a service we are giving publishers the freedom to develop and grow their own partnerships, control their traffic inventory and to build up their individual programmatic connections to drive forward their RTB business.”
“Our SaaS Technology platform is low latency thanks to multi-datacenter deployment allowing publishers to offer a great user experience where all bidders compete equally with a single call,” Evangelos Ziridilis, ExoClick’s Sales and Ad Operations Director added. “To have all of this technology at a publisher’s fingertips is super easy to implement with no development required, so publishers can get their RTB platform up and running in no time.”
“There are no setup costs involved, or any hidden fees,” Fonzé concluded. “Publishers are billed based on the number of RTB inquiries and impressions served, ExoClick does not charge any CPM commission on connected demand partners or direct deal campaigns.”
ExoClick has also redesigned its corporate website, which now includes a page for its SaaS platform here.