MORGANVILLE, N.J. — ATKingdom has completed its switch to the NATS affiliate tracking platform.
Getting its start back in 1996, ATKingdom has been a influential force in adult paysites, bringing long-running sites ATKGirlfriends.com and ATKHairy.com to the market.
“We reviewed other software products for the next chapter of ATKingdom. In the end, it was hands-down NATS,” said the company's Jimmy James. “NATS has a solid reputation in the marketplace and has the most versatile system of all that we’ve tested. [NATS] provides us with more advanced analytics, customized reporting and a flexible geo-targeting cascade system that will allow us more control over our daily operations.”
Now that they have completed the integration, the focus for ATKingdom is the optimization of the analytics they gather to understand their customer base and align them with the best offerings available.
“The changeover to NATS has been great for us. We still have our legacy systems in place for most of our partners and consumers but the future with NATS has been a good choice for us as a business,” James added. “The system is robust, easy to navigate and provides us with the control we need.”
“Making significant changes to any infrastructure of a company is a challenge and risk, so we’re glad ours is paying off,” James confided. “I would like to commend the team at NATS for their hard work, making this decision and the change go so smoothly.”
John M. of Too Much Media recalled his first conversation with James at The Phoenix Forum. “Jimmy had a clear vision of what direction the organization was looking to go," he said. "We reviewed all the tools available within NATS, our future plans with the software and how they could benefit paysite programs such as ATKingdom looking to expand their operations heading into the next chapter. It was a perfect fit.”
“We’re proud and excited to have the ATKingdom brand of paysites utilizing the NATS brand software,” John concluded, “and look forward to a growing relationship over the years to come.”
For more information about NATS, email jm@toomuchmedia.com.