TORONTO — It's a bird... it's a plane... it's, a giant Magic Wand? Toronto's skyline recently welcomed a 30-foot Magic Wand to its midst, courtesy of PinkCherry.
Flying high over one of the city's major highways, the new advertisement assures commuters, “Relax — it’s just a back massager,” playing on the popular personal massager's SFW alter-ego.
The spot is the same location of Womanizer's viral "Scream Your Own Name" billboard. Shay Martin of Vibratex, Magic Wand's parent company, gushed over the larger-than-life advert. “I saw the photo of the billboard and just said 'Wow.' I mean, what else can you say? It’s a freakin’ 30-foot Magic Wand! I’m in love!”
Highlighted on the sign is Magic Wand's Rechargeable personal massager, one of three models that make up the current collection. Having celebrated its 50th birthday last year, the Rechargeable joined the Original and the Plus earlier this year. Together, the collection is among PinkCherry's top-selling products.
“The Magic Wand is like royalty here,” explained the company's Erin Sue. “We often sell more Magic Wands in a day than some products sell in a week — it’s the thing that everyone asks for by name — and we’re thrilled to have it on our billboard.”
Still winding down from last month's ANME Founders Show, Magic Wand expects to be fulfill display pre-orders this month and will release more information when shipping begins.
To learn more about the Magic Wand Original, Plus, or Rechargeable, call (800) 222-3361 or email info@vibratex.com. To reach PinkCherry Wholesale, call (888) 750-PINK (7465).
