7 Veils: Twitter's New 'Interests' Hashtag-to-Feed Feature a Potential Boon to Adult

7 Veils: Twitter's New 'Interests' Hashtag-to-Feed Feature a Potential Boon to Adult

LOS ANGELES — Twitter has been the social network that could. It has had its time in the sun where it is the top of the social networks for adult content, and then it will lag behind some new shiny network, then it will come back around. Everyone is always predicting its death, and yet it continues to shine. Twitter is also the “meh, deal with it” network. When people asked to be able to edit tweets, Twitter responded, “Oh, interesting idea, but no.” But they are not totally deaf to the needs of the users. In fact, one potential change could be a big game changer for adult.

A couple of years ago, Twitter changed their search algorithm that hides sensitive content in search unless you click a box to show sensitive content in search in your settings. When this happened phrases like pornocalypse and shadowbanned were bandied around. Though that change was not a pornocalypse, and didn’t overly affect clicks and engagement in the long run for most well run accounts, it has had a negative impact on the discovery of new accounts and has slowed growth for a lot of people.

The other issue that all the social networks have is over saturation. If there are millions of users, and the average user follows a few thousand accounts, how do they ever see all the content? The answer is they don’t. They see a segment of content that was tweeted around the time they logged on. This is why frequent tweeting is important. A couple of tweets a day are simply not likely to be seen. But Twitter may be taking a page out of Instagram’s book.

Twitter may be making the hashtag more powerful! Twitter was the inventor of the hashtag after all, and all the other networks have glommed onto that, with Instagram being the biggest glommer. But Instagram did something right. They made it possible to follow a hashtag. This is a great way to see your interests in your feed and discover new accounts. Twitter has been missing the boat on this user behavior but they may be fixing it.

Twitter has previously put interesting hashtags in the explore tab on their app, which most people don’t use at all. Now they are looking at adding a “dedicated interest experience” which would put topic base tweets — topics meaning hashtags — into your feed. This could be a big boon for adult content on Twitter. People will be able to follow their interests! This would also mean that quality use of hashtags is going to become even more important and showing up as a top tweeter in that hashtag could suddenly be a game changer in terms of new follower discovery, engagement and clicks. Just think, if you were a top tweeter for the term #BBW, and 100k people followed that hashtag, you would be showing up in their feed. How many new followers or clicks would you get if suddenly you expanded your audience by 100k overnight? The potential is very high!

They are talking about not making this 100 percent hashtag-specific and pulling in content based on the text being used in the tweets, but hashtags will still be the number one way to associate yourself with a topic.

The potential benefit to the adult community, with this change, is tremendous and could put Twitter back on top as being the top social network for adult entertainment. Our recommendation — start building your topic ranking now!

Lauren MacEwen is the Chief Strategist of 7 Veils Media, a social marketing solutions company for the adult industry. For those interested in learning how to build up rank on Twitter, or how 7 Veils could help improve your social marketing, visit 7Veils.com, reach out on Twitter @7_Veils or contact lauren@7veils.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

New VR Membership Site 'DeepInSex.com' Launches

The new 8K VR membership site DeepInSex has officially launched.

NATS Launches Integrated Content Management System

Too Much Media (TMM) has rolled out an integrated, no-charge Content Management System (CMS) to its NATS platform.

AEBN Reveals Avery Lust as Top Trans Star for Q3 of 2025

AEBN has published its top trans stars list for the third quarter of 2025, with Avery Lust landing atop the leaderboard.

FSC: California's Device-Based AV Law Does Not Apply to Adult

The Free Speech Coalition (FSC) put out an advisory today explaining that California's new device-based age verification law does not apply to adult websites.

Reena Sky Launches New Paysite

Reena Sky has launched her new official paysite, ILoveReenaSky.com.

NextGen Payment Joins ASACP as Corporate Sponsor

NextGen Payment has signed on as the latest corporate sponsor for the Association of Sites Advocating Child Protection (ASACP).

Lauren Phillips, Derek Kage Cap AEBN's Top Stars for 3rd Quarter of 2025

AEBN has revealed its most popular performers in straight and gay theaters for the third quarter of 2025.

XBIZ 2026 Conference to Debut All-New Company Lounges, Community Track

The event website for XBIZ 2026 is now live, unveiling details for North America’s largest adult industry conference, including two all-new show features: Company Lounges and a Community Track.

Mymember.site Integrates VR Functionality

Mymember.site has added virtual reality playback capability to its website management platform.

Texas Patti to Launch Fetish Platform 'EmpireDom'

Performer and content creator Texas Patti is launching a new platform for doms and fetish creators, EmpireDom.com.

Show More