Williams Trading Launches New Store Manager Guide

Williams Trading Launches New Store Manager Guide

PENNSAUKEN, N.J. — Williams Trading has rolled out a new store manager training guide as part of its e-learning Williams Trading University (WTU) platform.

Available in both print and digital versions, the new guide is available in a dealer rollout kit to assist adult store managers and includes hand-outs, a how-to guide, and a full curriculum of courses.

“Dealers that have mandated e-learning training with employees during a slow period have reported an increase in sales, better employee productivity and a better consumer shopping experience with this free resource,” said Richard P., vice president of sales at Williams Trading.

As the 2019 XBIZ Retail Education/Training Program of the Year, the WTU program is available to existing and new Williams Trading accounts. Available online, each course offers product benefits and features as well as a seminar highlighting its selling points. To date, over 101,000-course certifications have been completed across the U.S., Canada, and Puerto Rico.

Visit WTUlearn.com for more information. 

Click here to view the complete manager's guide. 

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Court of International Trade Rejects Trump 'Replacement' Tariffs

The U.S. Court of International Trade on Thursday ruled that President Trump’s 10% global tariff under the Trade Act of 1974, imposed after the Supreme Court invalidated the administration’s broad “Liberation Day” tariff regime, is illegal — but stopped short of a nationwide injunction against the tariff.

Blush Announces Executive Appointments

Blush has announced three new executive appointments across its organization.

Williams Trading Launches 2026 'Pride' Promo, Summer Catalog

Williams Trading has launched its 2026 Summer Pride promotion and catalog.

Magic Silk Debuts 'Rush' Collection

Magic Silk has introduced its new Rush line of lingerie.

Playharda Introduces 'AquaPulse Trio' Shower Massager

Playharda Wholesale has debuted the AquaPulse Trio shower massager with interchangeable heads.

Sportsheets Releases New Training Video for 'Shadow' Collection

Sportsheets has released its latest training video, hosted by Brand Ambassador Rin Musick, featuring the Sex & Mischief line’s Shadow Collection.

Orion Debuts 'Ultimate Sex Stool' From 'The Banger' Line

Orion Wholesale has introduced the new Ultimate Sex Stool from its Banger line.

North Carolina Weighing Tax on Brick-and-Mortar Sales of Adult Material

The North Carolina state legislature is considering a bill that would impose a new 10% tax on adult material sold by physical retailers in the state.

Lick Goods Expands Massage Oils Collection

Sexual wellness brand Lick Goods has introduced two new flavored massage oils.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added six new restraint sets to its Bad Kitty collection of fetish accessories.

Show More