LOS ANGELES — Williams Trading has rolled out a promo in collaboration with United Consortium, the parent company behind System Jo, in honor of their new value lubricant brand PlayON.
The buy-in promo is currently running now through July 31. Williams Trading customers can take advantage of the sale by purchasing one of three different package tiers.
With the purchase of $300 worth of System Jo products, retailers will receive a 12-pack of PlayON products at no additional cost. $500 will yield a 24-pack and a $1000 purchase garnering a whopping 72-pack of PlayON products.
With a brand mission to "keep the party going," U.S. account development manager at United Consortium Tobi McCrobie explained, “We want people to slow down and enjoy the ride with affordable lubes that offer the same best in class performance and high-quality ingredients that they expect from us. Passion is all about being in the moment, and our glides will keep you 'playing on' into the night without fear of stick or tack, or sub-par ingredients.”
"People tend to think of ‘everyday lube' as only water-based, but PlayON offers consumers a fresh perspective on products by putting a more obtainable price point to the silicone category without sacrificing quality," continued McCrobie. "We’re offering a brand that helps retailers to compete with online prices, yet gives consumers the benefit of in-store service.”
PlayON is formulated with quality ingredients and comes packaged in an "eye-catching" white bottle with a sunburst-colored "press play" logo emblazened on the front. McCrobie added, “the goal is to have customers excited about a value product. We want people to feel like they got a good deal on something great.”
As production of the PlayON brand ramps up, Williams Trading will continue to add new products to its catalog.
To take advantage of the buy-in promo from now until July 31, contact your Williams Trading sales representative or e-mail sales@williamstradingco.com.
View more PlayON products in the Williams Trading digital catalog here.
