BMS Announces Winners of 'Minx It Up' Promo

BMS Announces Winners of 'Minx It Up' Promo

TORONTO — BMS has announced the winners of its “Minx It Up” in-store competition.

The top prize — an Apple watch — went to Adult Source Calgary, with runner up Hanky Panky Toronto winning a collection of goodies from the Minx, Linx and Kinx line.

BMS had invited Canadian retailers that stock the Minx, Linx and Kinx line from ABS Holdings to participate in the social media competition by showing off the brand in stores and tagging BMS for the chance to win. 

“This fun, unique promotion gave our customers a chance to get involved, see all new Minx, Linx and Kinx products and win some amazing prizes,” said BMS sales rep Kathy. “We’re incredibly proud to be the exclusive distributor for Minx, Linx and Kinx in Canada”.

BMS also ran a concurrent online promotion, offering customers 10-percent off of the Minx, Linx and Kinx range, “a great incentive for new customers to explore the brand, and a fantastic opportunity for loyal customers to stock up on their favorites,” touted a company spokesperson. Customers can take advantage of the discount through May 1.

Justin Vickers, head of global trade sales for ABS Holdings said that the company is “particularly proud” of the packaging for the Minx, Linx and Kinx line and loved that the challenge encouraged retailers to show it off. 

“We carefully considered the size and shape of our packaging, ensuring that every product would be perfectly displayed for maximum effect,” he said. “The colors we chose are bold and exciting, just like the toys themselves. We think the competition tied in really nicely with all the hard work we put into the brand packaging behind the scenes.”

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