MELBOURNE — Eros Lubricants has secured Calvista as its exclusive distribution partner for Australia and New Zealand.
Calvista will carry the entire Eros line including its Bodyglide, Lylou and Megasilk brands.
Eva Siebert, international sales for Eros commented to say that the company “looks forward to growing [their] brand in Australia and New Zealand,” further praising Calvista for their extensive customer reach and for having “the best service and marketing of brands in the region.”
Calvista unveiled the Eros range at Adultex last week and reported that the brand was well-received by attending retail partners.
“We anticipate an exciting future for Eros in Australia,” said Roger Sheldon-Collins, general manager of Calvista. “Many of our valued customers remember Eros Bodyglide and we foresee immediate uptake of the range across both retail and online. Eros stands for uncompromised quality — not only in their products, but the way they do business. We are extremely excited with this exclusive partnership, as the new arrangement will drive growth for the lubrication market in Australia and New Zealand.
Sheldon-Collins further affirmed that retailers would receive marketing support and “creative POS material in-store and online.”
Interested retailers should contact the Calvista sales team.
