The Enhanced Male Reports ED on the Rise in Men Under 40

LOS ANGELES — After reporting an increase in customers under the age of 40, The Enhanced Male, an online distributor of pleasure and enhancement products for men, has announced plans to create an online support forum for men suffering from erectile dysfunction.

“For years, the men who bought ED devices and medications have been older,” said Daniel G, owner of The Enhanced Male. “But impotency is not just a problem for grey-haired older men in the 60s or 70s.Younger men are particularly embarrassed by the stigma associated with ED, which is why they don’t see their doctors and why our business is growing for men in their 20s and 30s." 

Daniel's theory is somewhat corroborated by a 2004 Journal of Sexual Medicine survey which revealed that one in four men under 40 self-reported to have suffered from erectile dysfunction.

“Despite the growing problem, only a small percentage of men are aware of the prevalence of their condition and lower still are the number of men who consult a urologist,” said a rep.  

The spike in patients experiencing ED has seen an increase in telemedicine companies that offer online prescriptions for Viagra and its lower-cost generic. However, men suffering from ED are still encouraged to consult a licensed physician as symptoms could be indicative of a larger health problem.

"For every young man I've examined who has complained about ED, there are probably three other men too embarrassed to see a doctor," said Dr. Steve Lovato, a San Francisco-based physician. "While mail order medicine and devices help in the short term, I'd like to see more men overcome the stigma and see a physician because ED may be a symptom of much more serious problems, including heart disease." 

To help young sufferers of ED find medical help, Daniel plans to launch a support center on The Enhanced Male website to address the issue of stigma surrounding ED. “There are 50 million men in the U.S. suffering from ED and their numbers are growing,” said Daniel. “While we’d like to remove the taboo associated with ED and convince young men to visit a doctor, as long as they need anonymous help they can still find it online.” 

For more information, click here. 

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a deal with LoveStore Mexico to carry the pleasure brand's products for distribution to Mexican retailers.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Motorbunny 'Buck' Appears in 3D Adult Video Game 'LoveCraft'

The 3D adult video game LoveCraft, in partnership with Motorbunny, has created a virtual version of its Motorbunny Buck vibrating saddle for use in the Steam platform game.

Blush Debuts 'Amelia' Dual-Sided Wand

Blush has introduced Amelia, its new dual-sided wand vibrator, offering both G-spot and clitoral stimulation.

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Show More