BARCELONA — ExoGroup has announced a €1 million investment in its online ad verification technology company, AdSecure.
AdSecure was launched in 2017 to provide ad networks and publishers with ad scanning technology to ensure safe, compliant and malware free ad delivery.
“Ad networks and publishers face many challenges in today’s market," ExoGroup’s CEO and Founder Benjamin Fonzé commented. "It is of paramount importance that the end user is protected from cybercriminal activity. AdSecure is constantly developing new AI technologies that intercept any suspicious activity hidden deep within online ad formats."
ExoGroup’s investment will be used to build more features for the AdSecure platform, grow the existing team and invest in marketing and sales strategies to continue to grow AdSecure’s business.
"Eighty-five percent of Internet users prefer an ad-supported free Internet therefore it is the duty of all platforms to ensure that those users are fully protected," continued Fonzé. "Our further investment in AdSecure is ExoGroup’s commitment to keeping the internet safe for all users.”
AdSecure currently offers a comprehensive range of features that ad networks and publishers may utilize including:
- Intelligent Scanning: Crawler technology that automatically scans ad tags, smart links, landing pages, programmatic RTB campaigns and native ads.
- Fully automated platform: Easy integration with our powerful API.
- Robust detection: Ensuring ads are compliant with client guidelines with extensive detection coverage.
- Multi-targeting: Protection from cloaking practices and using behavioral targeting techniques, checking from multiple browsers, devices and locations including residential and mobile carrier IPs to ensure compliant ad delivery and advertiser landing pages.
- Instant detection notifications: Whenever a violation is detected, AdSecure generates real-time notification alerts via a callback url or email. The notification provides advanced reports with forensic grade information and detail.
- Spy tool: Access every single report, regardless of the detection outcome, allowing a deeper level of forensic analysis thanks to the complete ad redirection chain provided.
- AdSecure intelligence: Real-time response feature applied to AdSecure’s historical dataset allowing malicious domain blocking.
- Ad performance: Monitor the horsepower of ads to stop SEO penalization from slow ads, and regain control of website performance
For more information about AdSecure, click here.