VANCOUVER, Canada — JuicyAds has announced a new anti-ad block solution for adult sites.
The backlash against online advertising has reached a tipping point, and hundreds of millions of consumers have turned to ad blocking across the world, said Juicy Jay, founder and CEO of JuicyAds.
Estimates suggest that ad blockers are currently used on nearly 1 billion devices and their use is growing 30 percent annually. Traditional approaches to address ad blocking have not worked, and billions of dollars of revenue stand in the balance, he said.
Now, JuicyAds has the newest technology for publishers seeking long-term and sustainable re-growth of blocked revenue, Juicy Jay said.
“Like many companies, we have been watching the rise of ad blocking on our publisher sites and see their revenues being eroded,” he said. “This challenge is heightened in the adult entertainment industry where ad blocking is particularly prevalent due to the global demographics of audiences in our industry. We see billions of impressions being blocked, and that means all that revenue is now gone, revenue those companies rely on to fund their businesses. However, it is also an opportunity.”
In an attempt to mitigate ad blockers, publishers at large have used a variety of means to ask consumers to white-list their sites and other techniques. However, these just have not worked, Juicy Jay said.
In May 2017, Statista produced survey data that showed that 46 percent of respondents reported having never whitelisted any online advertisements from any website. Audiences that do white-list tend to do it rarely when asked. As a result, some publishers have deployed anti-ad block software that identifies which consumers are using blockers and blatantly bypassing their choice to block ads, forcing ads onto them. These competing forces have spawned an escalating arms race between developers of ad blockers and anti-ad blockers.
“The existing approaches were not going to work for us, our publishers, or their respective audiences,” Juicy Jay said.
He said that with the ad network dedicated to the profits of clients on the advertising side and publishing side, the company decided to directly address the impact of ad blocking while maintaining its mission of integrity, transparency and always striving to make things right.
Respecting the fact that many adult entertainment visitors use ad blockers (over 60% on some of the websites sampled), the company’s objective was centered on finding a middle ground that would allow the company to monetize them, without alienating them.
The consent-based philosophy and solution that JuicyAds is announcing today perfectly match these objectives.
JuicyAds used industry knowledge and best practices in developing a solution that optimizes the engagements with ad block users, gets their consent and satisfies their needs without them having to touch their ad blocker, he said.
“It’s incredibly easy to deploy for our publishers and more importantly, easy for ad blocking users,” Juicy Jay said. “Our solution messages and gains consent from a user with a single click (without asking to whitelist or forcing ads), which is important on desktop and laptop and critically important on mobile. Being able to put visitors first is a big win.
“A great number of the ad block audience is converting to see ads. In turn, it’s making a big difference in sustainable, long-term publisher revenues. It provides the perfect middle ground and produces results far beyond expectations.”
Juicy Jay noted that the JuicyAds anti-ad block division is based in “the illustrious and iconic” Silicon Valley.
For publisher integrations, please contact sales@juicyads.com.