LOS ANGELES — IML Group, the operator of the ImLive.com webcam platform and affiliate platforms PussyCash and WebcamWiz, has announced the appointment of Tal Bar Cohen as its new chief marketing officer (CMO).
“As our group is constantly seizing new opportunities in the online industry, our highest priority is to provide our platform and our partners with the most competent professionals [in] the company’s key roles,” says IML Group CEO Yair Shai. “I fully trust that Tal will enhance our marketing and product marketing approach and will bring disruptive and highly creative thinking to our partners’ solutions.”
According to the company, Cohen has many years of experience as a marketing professional. He made his way through mainstream marketing, undertaking positions of creative director and marketing director in leading international advertising agencies and tech startups. After four years with the IML Group, his proven track record has led to his stepping into the position of CMO to ensure the further growth and success of the group.
In addition to the new appointment, the company revealed that Oren Klaus, who led the affiliate managers’ team at IML Group for more than a decade, will be stepping down from his position and taking up new professional challenges.
“Oren made a tremendous contribution to the group’s affiliate platforms by bringing in new partners and managing their successes,” says a company spokesperson. “IML Group management and Oren’s coworkers wish him the best of luck in the next chapter of his career.”
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