LOS ANGELES — Voodoo, a new sex toy brand from Shibari, has debuted with a campaign shot in Los Angeles’ market district with real women as models.
According to the company, its new Voodoo brand was developed to be an approachable sexual wellness company that appeals to anyone from first-time users not sure about their preferences to experienced users.
Voodoo brand products are marketed as approachable, educational and involved in the LGBTQI+ community. The brand’s vision is to combat the stigma around sexual health and wellness and ignite conversations.
“There’s a real cultural shift towards being more open about sex and sexual health discussion, and we want to be a part of moving the needle on de-stigmatizing the taboo around masturbation, pleasure and sexual exploration,” said Kevin Mirarchi, CEO of Shibari. “We wanted to create fun products that invite the user to explore, rather than intimidate them.”
The Voodoo range includes the Money Bunny rabbit-style massager, Good Vibes wand massager, Pleasure Egg massager, Bullet Through The Heart massager and Plug Walk jeweled Butt Plugs.
Designed in Los Angeles and sourced globally, the Voodoo design team has been designing products for pleasure for more than 15 years. Each product is made using body-safe materials combined with the latest technology.
For more information, visit Voodoo.toys.
