BEND, Ore. — Sex-tech startup Lora DiCarlo has named Sarah Brown as its new director of marketing.
Brown, formerly LELO’s trade marketing manager, has more than six years of experience in product development, branding, distribution, and retail in intimate wellness and sexual health. She is also currently up for the 2019 XBIZ Exec Award for “Marketing Executive of the Year.”
She will be responsible for all of Lora DiCarlo’s marketing and sales strategies as the company prepares to launch its first product in 2019.
Thanks to a passion for women’s health and wellness, Brown joined intimate wellness brand INTMINA, where as its global product marketing manager, she helped put the brand on the map as one of the premiere menstrual cup companies in the world. At LELO she spearheaded the brand’s B2B marketing strategy and worked with the sales team to launch new products and initiatives, working directly with accounts such as the Pleasure Chest, Good Vibrations, and The Museum of Sex on product launches, pop-ups and promotions.
“We are thrilled to welcome Sarah to the Lora DiCarlo team,” says Lora DiCarlo founder and CEO Lora Haddock. “Her passion for women’s health and her drive to give women more and better options in every category is truly inspiring. With her experience in the industry, and understanding of customer needs, her leadership is going to be invaluable as we launch our first range of products in 2019.”
Working with the diverse team at Lora DiCarlo, Brown is dedicated to giving women better options for pleasure and sexual exploration.
“I am beyond excited to be joining the Lora DiCarlo team,” Brown says. “From the second I met Lora and learned about the brand I knew we had the same vision for the future of SexTech and the roadmap for how we get there.”
“Putting women in the driver’s seat is crucial to making products that satisfy customers whether straight, queer, cis-gendered, or non-binary,” Brown adds. “I am so excited to be part of a team that is going to have such an impact on the future of the industry.”
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